Ao ouvir as palavras design thinking e inovação você provavelmente as associará a negócios e projetos. Mas se a abordagem é utilizada para resolver problemas complexos das empresas e da sociedade, por que ela não teria potencial para impactar também nossas vidas? Muitas das pessoas que passam pelos nossos cursos relataram profundas mudanças, principalmente em suas carreiras. Selecionamos 4 depoimentos de nossos ex-alunos para mostrar como foi esse processo:
“Conheci a Echos em 2014 quando participei do Design Thinking Experience. Estava super feliz com os dias que tinha vivido no curso, mas confesso que pouco acreditava que minha vida mudaria tanto de lá prá cá. O resumo da história é que recebi um projeto com o seguinte desafio: redesenhar todo o processo seletivo da empresa na qual trabalhava. Não me sentia preparado para facilitar um encontro com diretores, gerentes, coordenadores e analistas. Mas encarei aquela história de “We are all designers” e fui para sala facilitar esse encontro. Deu tudo certo! Saímos de lá no último dia com 3 projetos que no final tornaram-se um só! E com isso eu já perdi as contas de quantos projetos que desenvolvi usando o Design Thinking.
E de 2014 para cá já aconteceu tanta coisa! Uma delas por exemplo é que fui convidado para dar aula sobre Design Thinking em uma faculdade. Também comecei a dar oficinas sobre o tema para analistas de Negócios de TI. Já estou na oitava turma e ao todo já foram 200 analistas que passaram pela oficina. Tô muito feliz.” Bruno Marques
“Sou Luísa Pessoa, 29 anos, carioca, Designer de Produtos e Serviços. De uns anos para cá, em meio à algumas mudanças pessoais e profissionais, decidi que queria morar em Portugal e levar na bagagem a abordagem do Design Thinking. Comecei a planejar as mudanças. Procurei muitos cursos, mas poucos tinham a profundidade que eu procurava. Até que uma amiga me indicou o curso de Design Thinking Experience da Echos. Segui sua dica e mergulhei de cabeça nesse curso incrível.
A primeira mudança foi interna: o conteúdo e as dinâmicas, impulsionados pela turma e facilitadores em sinergia, me proporcionaram um novo olhar sobre o Design, um novo mindset e autoconhecimento além das expectativas. O curso acabava em abril e eu estava com passagem comprada para maio; móveis vendidos, roupas doadas, passaporte em dia, hospedagem reservada, pronta para ir! Como nada nessa vida é linear, entretanto, duas semanas antes da viagem, recebo uma mensagem me convidando para um super projeto de Design Thinking de Serviços para uma grande empresa. Seriam dois meses de um projeto intenso e complexo. E aqui estou eu, em pleno Rio de Janeiro, trabalhando pra caramba nesse projeto, usando o DT no meu dia a dia e feliz da vida por poder contar essa história. Para mim, o curso da Echos foi uma re-escolha do Design sob uma nova perspectiva e uma grande abertura de portas para as mudanças que estou desenhando na minha vida.” Luisa Pessoa
“Eu sou Cris, 42 anos, casada com o Fê e mãe do Mateus. Comecei a estudar Design Thinking para conhecer uma nova forma de pensar, pois sabia que podia entregar muito mais. Trabalhava há mais de 10 anos no segmento de Petróleo, na área de marketing e precisava me reinventar! Foi assim que cheguei na Echos e fiz os três cursos: Design Thinking Experience, Design Thinking Specialisation e Facilitation Experience. Esse novo conhecimento está sendo aplicado na minha vida e já estou conseguindo multiplicar e compartilhar em diversos trabalhos. Essa nova forma de pensar mudou tanto minha perspectiva de olhar meu trabalho e minha vida pessoal.” Cristiane Martins Carvalho
“Ter participado da jornada do Design Thinking Experience me fez olhar para as situações de forma diferente e entender a capacidade que temos de pensar e desenvolver soluções para as situações mais complexas que estamos nos deparando em nosso dia a dia. Consegui iniciar muito rápido a aplicação em minhas atividades. Ajudei o time comercial a criar um novo modelo de entender nosso cliente e poder levar soluções com maior foco nas suas necessidades. No meu trabalho como coach de pessoas em empresas, pude aplicar o conhecimento num processo de recuperação de uma empresa: criamos protótipos que colocamos em prática e muito rapidamente, geramos rápidos e reais resultados, com foco no humano e plena colaboração dos times que participaram.”
André Luis Ricote
Ricardo Ruffo is a born entrepreneur, educator, speaker and explorer. As a writer by passion Ricardo daydreams on how the world is changing fast and how it could be.
Ruffo is the founder and global CEO of Echos, an independent innovation lab driven by design and its business units: School of Design Thinking, helping to shape the next generation of innovators in 3 countries, Echos – Innovation Projects and Echos – Ventures. As an entrepreneur, he has impacted more than 35.000 students worldwide and led innovation projects for Google, Abbott, Faber-Castell and many more.
Specialist in innovation and design thinking, with extensions in renowned schools like MIT and Berkeley in the United States. Also expert in Social Innovation at the School of Visual Arts and Design Thinking at HPI – dSchool, in Germany.
Naturally curious, love gets ideas flying off the paper. He always tries to see things from different angles to enact better futures. In his free time, spend exploring uninhabited places around the world surfing.
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When used in this policy, “personal information” has the meaning given to that term in the Privacy Act 1988 (Cth). We may collect the following types of personal information from you:
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Collection of your personal information can occur through the following interactions:
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We may hold your personal information in either electronic or hard copy form.
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If we are unable to collect your personal information, some or all of the following may occur:
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Your personal information may be disclosed in connection with any Purpose to any of the following:
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Overseas disclosure of personal information
We may disclose your personal information to third parties and service providers located overseas in connection with any Purpose, including to overseas cloud computing hosts. We take reasonable steps to ensure that the overseas recipients of your personal information do not breach the privacy obligations relating to your personal information.
We may contact you with direct marketing communications and information about Courses or other products or services offered by us or our partners via telephone, email, SMS, or regular mail.
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How you may access your information
You may access your personal information held by Echos by making a request to us.
Email: firstname.lastname@example.orgCorrection of your personal information
If you would like us to update or amend your personal information, please contact us and we will make the requested amendments.
We may ask you to verify your identity to ensure that personal information we hold is not improperly accessed.
If you feel your privacy has been breached, please contact us using the contact information above setting out the circumstances and reasons for your complaint.
Presença GlobalA Escola de Design Thinking é uma iniciativa da Echos, um laboratório de inovação.
Telefone 1300 502 006
ABN 65 617 491 424
Rua Baluarte, 672
Telefone +55 11 3476 2300