Para entender o Design Thinking e começar a trabalhar e viver usando esse modelo mental, precisamos internalizar três valores básicos – empatia, colaboração e experimentação.
Basear-se nesses três valores, significa mudar o modelo mental, levantar da cadeira, ir para a rua, trabalhar em grupos, co-criar, ouvir o outro, construir sobre a ideia dos outros e é claro, arriscar e experimentar.
Empatia é um conceito em ascensão, que é muito falado, porém pouco praticado. Isso porque ser empático não é fácil. Empatia significa se colocar no lugar da outra pessoa. Ou seja, compreender a perspectiva psicológica do outro como se fosse a sua.
Uma pesquisa científica revelou que 98% das pessoas tem a habilidade de criar empatia, mas são poucas as que conseguem alcançar o potencial completo. Isso porque nós vivemos em mundo hoje tão individualista que a empatia tem sido deixada de lado. Estudos recentes mostram que os níveis de empatia nos Estados Unidos por exemplo, caíram quase 50%.
Já contamos por aqui quando o Museu da Empatia foi criado em Londres e continuávamos na torcida para que ele viesse ao Brasil! E não que esse dia chegou? A partir do dia 18 de novembro poderemos participar dessa experiência que vai acontecer no Parque Ibirapuera em São Paulo.
O projeto tem como objetivo desenvolver a empatia das pessoas e fazê-las enxergarem o mundo com os olhos dos outros. Através da Mostra “Caminhando em seus sapatos…”, as pessoas ouvirão 25 depoimentos produzidos especialmente para proporcionar para o público uma viagem empática e sensorial.
Os relatos falam sobre diversos temas: superação, diversidade, violência social e direitos humanos, LGBTfobia, gordofobia, educação, cultura, acessibilidade e direito à cidade.
Tudo isso ocorre dentro de uma instalação que faz referência a uma caixa de sapatos gigante, onde estão pares de calçados disponíveis acompanhados de histórias que abordam a diversidade do ser e seu pertencimento comum à humanidade.
Funciona assim: o visitante escolhe um sapato ou uma história que gostaria de ouvir. Ao escolher um deles, o visitante é convidado a caminhar com os sapatos pelo espaço, enquanto escuta o depoimento da pessoa a quem eles pertenceram.
Então se programe para participar. O museu estará no Brasil até o dia 17 de dezembro e a entrada é gratuita.
Museu da Empatia – Caminhando em seus sapatos…
Onde: Parque do Ibirapuera – Praça das Bandeiras (área externa do pavilhão da Fundação Bienal de São Paulo), acesso pelo Portão 3.
Quando: de 18 de novembro a 17 de dezembro de 2017.
Horários: de terça a sexta, das 10h às 19h | sábados e domingos, das 11h às 20h.
Entrada grátis | Capacidade de 25 pessoas por vez (senhas distribuídas no local).
A página do proejto no Facebook.
Ricardo Ruffo is a born entrepreneur, educator, speaker and explorer. As a writer by passion Ricardo daydreams on how the world is changing fast and how it could be.
Ruffo is the founder and global CEO of Echos, an independent innovation lab driven by design and its business units: School of Design Thinking, helping to shape the next generation of innovators in 3 countries, Echos – Innovation Projects and Echos – Ventures. As an entrepreneur, he has impacted more than 35.000 students worldwide and led innovation projects for Google, Abbott, Faber-Castell and many more.
Specialist in innovation and design thinking, with extensions in renowned schools like MIT and Berkeley in the United States. Also expert in Social Innovation at the School of Visual Arts and Design Thinking at HPI – dSchool, in Germany.
Naturally curious, love gets ideas flying off the paper. He always tries to see things from different angles to enact better futures. In his free time, spend exploring uninhabited places around the world surfing.
Echos School of Design Thinking - Terms and Conditions
This website at www.schoolofdesignthinking.echos.cc (Site) is a website where you can browse, select and enroll in educational and innovation knowledge courses (Courses) advertised on the Site from Echos Innovation Lab Pty Ltd ABN 65 617 491 424 (Echos, us or we).
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Changes to these Terms and Conditions
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We may immediately suspend, terminate or limit your access to and use of the Site and (where relevant) your account if we reasonably suspect that you have commit fraudulent act and/or you breach these terms and conditions.
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This agreement is governed by the laws of Australia. Each party submits to the non-exclusive jurisdiction of the courts of that place.
Capitalised terms used are defined in these terms and conditions.
In these terms:
“GST” has the meaning it has in the A New Tax System (Goods and Services Tax) Act 1999 (Cth)
“Liabilities” means all direct and/or indirect liability for: costs; damages; losses; claims, causes of action, accidents; injuries; deaths; law and traffic violations; and expenses including but not limited to legal fees.
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Our business and the purpose of collection
We are in the business of providing educational and innovation knowledge courses (Courses). We collect personal information primarily to provide the Courses to you (Purpose).
In particular, we collect your personal information so that we can carry out the following actions:
to provide you with the Courses and any other products, services and information that you have requested from us;
to communicate with you, including about the Courses, products, services and events which might interest you;
to provide you with information or advice;
process payments by you to us for our services;
to create accounts, tax invoices or receipts;
to provide your personal information to third parties that assist us in providing and/or delivering the Courses or other goods or services you or they have requested;
to consider and respond to feedback from you;
to comply with laws or regulations or to comply with any directions given by regulators or authorities.
We may disclose additional purposes for collection of your personal information in collection statements at the point of collection.
Personal information we collect
When used in this policy, “personal information” has the meaning given to that term in the Privacy Act 1988 (Cth). We may collect the following types of personal information from you:
residential or business address;
financial and payment information;
age and date of birth;
businesses you operate; and
your personal preferences, thoughts, ideas, goals and opinions.
Sensitive information is information about you that reveals your racial or ethnic origin, political opinions, religious or philosophical beliefs or affiliations, membership of a professional or trade association, membership of a trade union, details of health, disability, sexual orientation or criminal record.
It is our policy to only collect your sensitive information where it is reasonably necessary for our functions or activities and either you have consented or we are required or authorised under law to do so.
How we collect your personal information
Collection of your personal information can occur through the following interactions:
when you communicate with us directly (by email, in person, telephone, direct mail or any other means);
when we interact with you during the Courses or in relation to any other products or services; and/or
when you visit our website and social media pages, or access or contribute to digital platforms and applications managed by us (Online Platforms).
We may use temporary (session) cookies or permanent cookies when you access our Online Platforms. This allows us to recognise your browser and track the web pages you have visited.
You can switch off cookies by adjusting the settings on your web browser.
How we hold your personal information
We may hold your personal information in either electronic or hard copy form.
If you provide information to us electronically we retain this information in our computer systems and databases. If you provide information to us in hard copy (paper) this information is normally retained in our files and a copy is made to our electronic files.
We use industry standard security measures to safeguard and protect your information.
If we are unable to collect your personal information
If we are unable to collect your personal information, some or all of the following may occur:
we may be unable to provide the Courses or other products and services to you;
we may be unable to communicate with you to provide information about the Courses or other products or services that you have procured from us, or may intend to procure in the future;
we may be unable to tailor the content of our marketing communications to suit your preferences;
your experience when interacting with us may be delayed or not as efficient as you may expect.
Disclosure of your personal information
Your personal information may be disclosed in connection with any Purpose to any of the following:
our employees, contractors or service providers, to the extent reasonably necessary to fulfil our obligations to you;
our business advisors, including lawyers, accountants or other professional service providers, to the extent reasonably required;
suppliers, clients and other third parties with whom we have commercial relationships, for business, payment processing, delivery, marketing and related purposes;
if required by law, to any person authorised by such law.
Overseas disclosure of personal information
We may disclose your personal information to third parties and service providers located overseas in connection with any Purpose, including to overseas cloud computing hosts. We take reasonable steps to ensure that the overseas recipients of your personal information do not breach the privacy obligations relating to your personal information.
We may contact you with direct marketing communications and information about Courses or other products or services offered by us or our partners via telephone, email, SMS, or regular mail.
If you have indicated a preference for a method of communication, we will endeavour to use that method wherever practical to do so.
You may opt out of receiving marketing communications at any time by responding via the channel in which you received the marketing communication, or by contacting us (see contact information below). You can unsubscribe from emails by clicking the unsubscribe link on the footer of the email communication you have received.
How you may access your information
You may access your personal information held by Echos by making a request to us.
Email: firstname.lastname@example.orgCorrection of your personal information
If you would like us to update or amend your personal information, please contact us and we will make the requested amendments.
We may ask you to verify your identity to ensure that personal information we hold is not improperly accessed.
If you feel your privacy has been breached, please contact us using the contact information above setting out the circumstances and reasons for your complaint.
Presença GlobalA Escola de Design Thinking é uma iniciativa da Echos, um laboratório de inovação.
Telefone 1300 502 006
ABN 65 617 491 424
Rua Baluarte, 672
Telefone +55 11 3476 2300