A inovação de um produto ou serviço é alcançada depois de planejamento e muita mão na massa. Parece simples, mas inovar exige a superação de muitos desafios. O problema é que muitas empresas, quando pensam em inovação, estão focadas apenas no resultado, enquanto a inovação na verdade está relacionada com todo o processo até chegar ao produto/serviço final.
Dificuldades existem e pensando nisso, chamamos a Descola, unidade de negócio da Echos – Laboratório de Inovação, para contar a você os 3 obstáculos do processo de inovação mais frequentes dentro das organizações.
1. Bloqueio de criatividade
Pode ser que o problema de inovação não seja a ausência de um olhar criativo para o processo em questão. O problema costuma se concentrar em barreiras que existem no relacionamento entre a empresa e o colaborador, que bloqueiam as boas ideias.
Citamos 3 exemplos desses bloqueios de ideias: a inacessibilidade, objetivos pouco definidos e gestores que não dão feedback. O problema da inacessibilidade diz respeito ao relacionamento direto entre liderança e a equipe, que não sabe como compartilhar suas ideias de inovação. Outro problema é quando os objetivos a serem alcançados pelo processo de inovação se mostram incertos. Assim, os funcionários não conseguem entender se estão apenas ajudando a resolver um problema ou a identificá-lo.
Por último, quando não há um retorno dos gestores sobre o desempenho da equipe, esses funcionários não têm certeza se suas ideias de inovação estão sendo valorizadas. Quanto menor o retorno, mais desestimulado a inovar se torna o colaborador.
Nos três exemplos de bloqueio de criatividade, a solução está no desenvolvimento de um planejamento claro das estratégias de comunicação a serem desenvolvidas pela organização, assim como a elaboração de metas que sejam tangíveis e compreendidas pela equipe e liderança.
2. Medo de errar
O mercado exige a excelência nas ações e estratégias desenvolvidas, por isso, é normal que empresa e funcionários ainda tenham medo de inovar. Para as empresas, uma ideia que não atinge os resultados alcançados pode gerar um grande prejuízo. Já para o funcionário, o medo de inovar envolve o risco de manchar sua reputação profissional, diminuindo sua chance de crescimento dentro da organização. Não se esqueça que a inovação é um estímulo a abertura de ideias, a revisão de antigas concepções e, principalmente, mudança. Todos esses processos envolvem o risco de errar.
O medo impede o desenvolvimento de novas ideias e, enquanto você hesita em inovar, o seu concorrente direto pode estar inovando agora mesmo e modificando tudo o que era feito em sua área de atuação. O processo de inovação leva você e seu negócio à frente dos outros, então, por que temê-lo?
3. Falta de apoio da liderança
Além do problema do feedback, outro obstáculo de inovação que precisa ser vencido é a ausência de apoio oferecida pelos gestores aos seus funcionários. Sem o apoio adequado, respeito e transparência nas relações, os funcionários não se veem motivados a apresentar ideias inovadoras. Mas, se as lideranças conseguem valorizar o trabalho de cada membro da equipe, a organização constrói uma relação saudável que vai ajudar a desenvolver o processo de inovação.
Conhecer os obstáculos do processo de inovação e aprender a resolver esses problemas comuns são o primeiro passo para que você aprenda a inovar com sucesso na vida e na sua empresa. Pare se capacitar de forma inovadora e prática, não deixe de conferir nossos cursos de negócios e criatividade!
Ricardo Ruffo is a born entrepreneur, educator, speaker and explorer. As a writer by passion Ricardo daydreams on how the world is changing fast and how it could be.
Ruffo is the founder and global CEO of Echos, an independent innovation lab driven by design and its business units: School of Design Thinking, helping to shape the next generation of innovators in 3 countries, Echos – Innovation Projects and Echos – Ventures. As an entrepreneur, he has impacted more than 35.000 students worldwide and led innovation projects for Google, Abbott, Faber-Castell and many more.
Specialist in innovation and design thinking, with extensions in renowned schools like MIT and Berkeley in the United States. Also expert in Social Innovation at the School of Visual Arts and Design Thinking at HPI – dSchool, in Germany.
Naturally curious, love gets ideas flying off the paper. He always tries to see things from different angles to enact better futures. In his free time, spend exploring uninhabited places around the world surfing.
Echos School of Design Thinking - Terms and Conditions
This website at www.schoolofdesignthinking.echos.cc (Site) is a website where you can browse, select and enroll in educational and innovation knowledge courses (Courses) advertised on the Site from Echos Innovation Lab Pty Ltd ABN 65 617 491 424 (Echos, us or we).
Please read these terms and conditions before accessing or using the Site. If you are under 18 years of age, then you must obtain your parent or guardian’s consent before accessing and using the Site.
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The terms and conditions also apply to the sale of any Courses via methods other than the Site, including where Courses are given as a gift, sales by telephone, in person or other means, unless otherwise agreed in writing.
The information contained in this Site and in any Courses is provided in good faith on an "as is" basis. Echos does not represent or warrant the reliability, accuracy or completeness of the information contained on this Site and does not claim, represent or warrant the suitability of any Courses for any person. Courses and any materials provided as part of the Courses (Course Materials) are intended as a learning aid and guide only, and are not a substitute for tailored advice or your own study. To the extent permitted by law, Echos is not responsible or liable for any Liabilities (direct, indirect or consequential losses and damages) arising in any way (including without limitation negligence) for errors in, or omissions from, the information in this Site, the Course or Course Materials.
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completing your enrolment and purchasing tickets for the Courses through the Site; and/or
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Changes to these Terms and Conditions
If you have an enrolment that has been accepted by us, the terms and conditions that will apply to that enrolment are the terms and conditions that applied at the time you placed your enrolment request. We cannot vary the terms and conditions which apply to a given enrolment after that enrolment is accepted by us.
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You may enroll in Courses by selecting tickets and submitting your enrolment through the Site in accordance with these terms and conditions.
Any registration placed through this Site for a Course is an offer by you to purchase ticket(s) in the selected Course for the price notified (including any delivery or other charges and taxes) at the time you place the request for the tickets.
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Acceptance or Rejection of an Enrolment
We reserve the right to accept or reject your enrolment and purchase of tickets in any Course for any reason, including (without limitation) if the requested Course is not available (or fully booked), if there is an error in the price or the Course description posted on the Site.
Each enrolment for Courses through the Site or any other means that we accept results in a separate binding agreement between you and us for the supply of those Courses. For each enrolment accepted by us, we will supply the Courses in that enrolment to you in accordance with these terms and conditions.
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Cancelling, Changing or Postponing a Course (by Us)
Prior to the commencement of a Course, we may cancel, change or postpone the Course without any liability to you if:
the requested Course is not available, undersold or oversold;
the requested Course needs to be postponed or changed due to the unavailability of a venue, speaker, operator or for any other reason outside our reasonable control;
there is an error in the price or the description posted on the Site or in any other sales platform in relation to the relevant Course; or
your enrolment or conduct is in breach of these terms and conditions.
10.2.If we do cancel, change or postpone your Course, then we will endeavor to provide you with reasonable notice of that cancellation, change or postponement, and will provide you with a credit voucher, ticket in a similar Course, ticket in the same Course at a later date suitable to you, or a refund, provided that you are not at fault or in breach of these terms and conditions.
Cancelling or Requesting to change a Course (by You)
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Warranty and Liability
Echos accepts liability for all legal guarantees and warranties expressed or implied to the transactions under the Australian Consumer Law in Schedule 2 of the Competition and Consumer Act 2010 (Cth), or any other legislation (such as the Fair Trading Acts (or equivalent legislation) in each State and Territory) the effect of which cannot be excluded.
Where we are permitted by law (and subject to clause 15.1):
we do not warrant or represent the suitability of the Site, a Course or the Course Materials for any purpose; and
we will not be liable to you for indirect and consequential loss (including without limitation for loss of revenue, loss of profits, failure to realise expected profits or savings and any other commercial or economic loss of any kind) or loss or corruption of data, in contract, tort, under any statute or otherwise (including negligence) arising from or connected to the Site, your participation in the Course or reliance upon any Course Materials.
Our liability to you for loss or damage of any kind arising out of this agreement or in connection with the relationship established by it is reduced to the extent (if any) that you cause or contribute to the loss or damage. This reduction applies whether our liability is in contract, tort (including negligence), under any statute or otherwise.
Termination and/or Suspension of Account
We may immediately suspend, terminate or limit your access to and use of the Site and (where relevant) your account if we reasonably suspect that you have commit fraudulent act and/or you breach these terms and conditions.
If the whole or any part of a provision of this agreement is void, unenforceable or illegal in a jurisdiction it is severed for that jurisdiction. The remainder of this agreement has full force and effect and the validity or enforceability of that provision in any other jurisdiction is not affected. This clause has no effect if the severance alters the basic nature of this agreement or is contrary to public policy.
This agreement is governed by the laws of Australia. Each party submits to the non-exclusive jurisdiction of the courts of that place.
Capitalised terms used are defined in these terms and conditions.
In these terms:
“GST” has the meaning it has in the A New Tax System (Goods and Services Tax) Act 1999 (Cth)
“Liabilities” means all direct and/or indirect liability for: costs; damages; losses; claims, causes of action, accidents; injuries; deaths; law and traffic violations; and expenses including but not limited to legal fees.
“LoginID” means the email address that you provided to us as part of the registration process to use the Site.
Our business and the purpose of collection
We are in the business of providing educational and innovation knowledge courses (Courses). We collect personal information primarily to provide the Courses to you (Purpose).
In particular, we collect your personal information so that we can carry out the following actions:
to provide you with the Courses and any other products, services and information that you have requested from us;
to communicate with you, including about the Courses, products, services and events which might interest you;
to provide you with information or advice;
process payments by you to us for our services;
to create accounts, tax invoices or receipts;
to provide your personal information to third parties that assist us in providing and/or delivering the Courses or other goods or services you or they have requested;
to consider and respond to feedback from you;
to comply with laws or regulations or to comply with any directions given by regulators or authorities.
We may disclose additional purposes for collection of your personal information in collection statements at the point of collection.
Personal information we collect
When used in this policy, “personal information” has the meaning given to that term in the Privacy Act 1988 (Cth). We may collect the following types of personal information from you:
residential or business address;
financial and payment information;
age and date of birth;
businesses you operate; and
your personal preferences, thoughts, ideas, goals and opinions.
Sensitive information is information about you that reveals your racial or ethnic origin, political opinions, religious or philosophical beliefs or affiliations, membership of a professional or trade association, membership of a trade union, details of health, disability, sexual orientation or criminal record.
It is our policy to only collect your sensitive information where it is reasonably necessary for our functions or activities and either you have consented or we are required or authorised under law to do so.
How we collect your personal information
Collection of your personal information can occur through the following interactions:
when you communicate with us directly (by email, in person, telephone, direct mail or any other means);
when we interact with you during the Courses or in relation to any other products or services; and/or
when you visit our website and social media pages, or access or contribute to digital platforms and applications managed by us (Online Platforms).
We may use temporary (session) cookies or permanent cookies when you access our Online Platforms. This allows us to recognise your browser and track the web pages you have visited.
You can switch off cookies by adjusting the settings on your web browser.
How we hold your personal information
We may hold your personal information in either electronic or hard copy form.
If you provide information to us electronically we retain this information in our computer systems and databases. If you provide information to us in hard copy (paper) this information is normally retained in our files and a copy is made to our electronic files.
We use industry standard security measures to safeguard and protect your information.
If we are unable to collect your personal information
If we are unable to collect your personal information, some or all of the following may occur:
we may be unable to provide the Courses or other products and services to you;
we may be unable to communicate with you to provide information about the Courses or other products or services that you have procured from us, or may intend to procure in the future;
we may be unable to tailor the content of our marketing communications to suit your preferences;
your experience when interacting with us may be delayed or not as efficient as you may expect.
Disclosure of your personal information
Your personal information may be disclosed in connection with any Purpose to any of the following:
our employees, contractors or service providers, to the extent reasonably necessary to fulfil our obligations to you;
our business advisors, including lawyers, accountants or other professional service providers, to the extent reasonably required;
suppliers, clients and other third parties with whom we have commercial relationships, for business, payment processing, delivery, marketing and related purposes;
if required by law, to any person authorised by such law.
Overseas disclosure of personal information
We may disclose your personal information to third parties and service providers located overseas in connection with any Purpose, including to overseas cloud computing hosts. We take reasonable steps to ensure that the overseas recipients of your personal information do not breach the privacy obligations relating to your personal information.
We may contact you with direct marketing communications and information about Courses or other products or services offered by us or our partners via telephone, email, SMS, or regular mail.
If you have indicated a preference for a method of communication, we will endeavour to use that method wherever practical to do so.
You may opt out of receiving marketing communications at any time by responding via the channel in which you received the marketing communication, or by contacting us (see contact information below). You can unsubscribe from emails by clicking the unsubscribe link on the footer of the email communication you have received.
How you may access your information
You may access your personal information held by Echos by making a request to us.
Email: firstname.lastname@example.orgCorrection of your personal information
If you would like us to update or amend your personal information, please contact us and we will make the requested amendments.
We may ask you to verify your identity to ensure that personal information we hold is not improperly accessed.
If you feel your privacy has been breached, please contact us using the contact information above setting out the circumstances and reasons for your complaint.
Presença GlobalA Escola de Design Thinking é uma iniciativa da Echos, um laboratório de inovação.
Telefone 1300 502 006
ABN 65 617 491 424
Rua Baluarte, 672
Telefone +55 11 3476 2300