A gente acredita que a criatividade e os negócios mais inovadores surgem, muitas vezes, da necessidade. Mas o mais importante nesse processo é testar se a sua ideia é realmente uma grande ideia.
Hoje vamos contar a história de empreendedorismo da AirBnB, uma empresa norte americana quepermite que qualquer pessoa alugue sua casa ou apenas um cômodo, como uma forma de renda extra. O site fornece uma plataforma de busca e reservas entre a pessoa que oferece a acomodação e o turista que busca pela locação. São mais de 500 mil anúncios em mais de 34.000 cidades e 190 países.
Mas como foi a criação desse negócio que hoje vale 10 bilhões de dólares? A história é inspiradora e dela podemos tirar muitos aprendizados.
A importância de um MVP (Minimum Viable Product ou Produto Viável Mínimo)
Dois dos fundadores da empresa, Joe e Briam estavam com dificuldades para pagar o seu próprio aluguel. A partir disso, tiveram a ideia de alugar dois colchões de ar e oferecer como benefício o café da manhã em sua própria casa. Fizeramum site simples e colocaram a ideia no ar. Desconfiados se alguém apareceria interessado na oferta, se surpreenderam, pois em pouco tempo 3 pessoas reservaram o colchão de ar, cada um pagando 80,00 dólares. Após a estadia, aproveitaram para perguntar aos hóspedes o que tinham achado da experiência, e a resposta foi super positiva. Talvez ali havia uma grande ideia.
E o que isso tem a ver com produto viável mínimo? Joe e Briam poderiam, após a sua brilhante ideia, ter criado uma belíssima e super amigável plataforma. Poderiam também ter aperfeiçoado o serviço de hospedagem, criando um quarto de hóspedes por exemplo. Mas eles não fizeram nada disso.
Colocaram a primeira ideia na rua, com o mínimo de trabalho e tempo necessário para testar se o negócio fazia mesmo sentido. Isso é um MVP: a versão mais simples de um produto que pode ser lançada com uma quantidade mínima de esforço e tempo de desenvolvimento. Ao contrário do desenvolvimento tradicional de produtos, que geralmente envolve um longo e pensativo período de incubação e busca a perfeição do produto, um MVP ajuda os empreendedores a iniciarem o processo de aprender da forma mais rápida possível, pois poupa tempo e esforços. Veremos a seguir que essa etapa foi muito importante para AirBnB.
A grande sacada
Após o primeiro teste positivo, juntamente com um dos seus primeiros hóspedes, Nathan, Joe e Briam lançaram em 2008 a AirBnB. Em pouco tempo conseguiram os primeiros investimentos, mas durante meses o negócio não estava crescendo e as vendas não passavam de 200,00 dólares por semana. Foi então que eles tiveram uma grande sacada: perceberam que as fotos de divulgação das casas disponíveis para alugar (feitas pelos próprios locatários) não eram boas e não divulgavam as casas e quartos disponíveis da melhor forma. Foi então que decidiram selecionar algumas casas disponíveis para fazer um novo teste: tirar fotos profissionais para verificar se o volume de reservas aumentava. O resultado foi incrível: em apenas 1 semana o volume de reservas dobrou. A partir daí a AirBnB recebeu mais e mais investimentos e hoje a empresa acumula, desde sua criação em Novembro de 2008 até Junho de 2012, mais de 10 milhões de reservas.
Essa parte da história traz mais um aprendizado: a importância de testar o tempo todo e melhorar o seu produto e serviço constantemente. Afinal, nada está tão bom que não é possível melhorar.
Se você gostou dessa história, vai gostar de saber sobre o curso de empreendedorismo mais inovador do Brasil, o ENACT – Negócios do Futuro. Um programa para quem é rebelde o bastante para criar os negócios do futuro, ambiciona desenvolver modelos de negócios que combinam lucro, impacto positivo e transformação social, e tem interesse em adotar o pensamento ecossistêmico alinhado com seu propósito de vida. Saiba Mais.
Ricardo Ruffo is a born entrepreneur, educator, speaker and explorer. As a writer by passion Ricardo daydreams on how the world is changing fast and how it could be.
Ruffo is the founder and global CEO of Echos, an independent innovation lab driven by design and its business units: School of Design Thinking, helping to shape the next generation of innovators in 3 countries, Echos – Innovation Projects and Echos – Ventures. As an entrepreneur, he has impacted more than 35.000 students worldwide and led innovation projects for Google, Abbott, Faber-Castell and many more.
Specialist in innovation and design thinking, with extensions in renowned schools like MIT and Berkeley in the United States. Also expert in Social Innovation at the School of Visual Arts and Design Thinking at HPI – dSchool, in Germany.
Naturally curious, love gets ideas flying off the paper. He always tries to see things from different angles to enact better futures. In his free time, spend exploring uninhabited places around the world surfing.
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Presença GlobalA Escola de Design Thinking é uma iniciativa da Echos, um laboratório de inovação.
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