O Strategic Design Specialisation é um programa pioneiro no Brasil, que aborda metodologias de Human-Centered Design, essenciais para inovar no cenário atual: um mundo frágil, imprevisível e complexo.
Um curso híbrido de 135 horas, sendo 107 horas de aulas ao vivo facilitadas de maneira remota pela plataforma Zoom + 28 horas de aulas gravadas. Ele aborda conhecimentos em design necessários para que ele se torne um aliado na estratégia e na performance do negócio.
Desenvolva habilidades para articular transformações necessárias para um crescimento sustentável e de longo prazo nas organizações de hoje – onde o trabalho não é mais linear e previsível, e os ambientes são dominados por mudanças constantes.
Prepare-se para atuar em posições estratégicas e potencializar a inovação nos negócios.
Uma jornada dinâmica com abordagem prática para se tornar um especialista em design estratégico e líder da inovação
desenvolva ideias para produtos e serviços inovadores
Aprofunde-se em abordagens human-centered, para promover soluções inovadoras, viáveis e que tragam um impacto sistêmico.
mergulhe no mundo do consumidor
Aprenda a utilizar a Design Research e a mentalidade de Customer Experience para fazer a conexão entre seu projeto e as reais demandas do cliente.
conecte o design à estratégia do negócio
Conheça ferramentas, técnicas e metodologias para reduzir os riscos da inovação, criar e validar propostas de valor para o negócio.
atualize seus conhecimentos sobre design e inovação
Conheça as práticas utilizadas pelas empresas mais inovadoras do mercado e aprenda a criar visões de futuros desejáveis para sua empresa e para sua carreira.
dúvidas sobre o curso? nós entramos em contato com você
para quem é o curso?
designers que buscam ocupar papéis estratégicos dentro das corporações ou consultorias protagonistas na área de inovação.
líderes que precisam encontrar novas maneiras para navegar pela complexidade e imprevisibilidade do mundo atual e potencializar a capacidade de inovação em sua equipe e organização.
profissionais em transição de carreira, que desejam reinventar-se para atuar como designers estratégicos e líderes de inovação.
veja o que eles falam
Para mim o curso foi a abertura de um novo mundo, foi como abrir minha mente para novas ideias que estavam ali e eu não podia enxergar. Os novos conhecimentos trouxeram visão para soluções e para uma realidade totalmente nova.
Acho que superou muito minhas expectativas.
Faria novamento o curso.Acho que irá me ajudar demais no dia a dia. Será uma excelente nova forma de pensar.
Saio daqui com uma bagagem incrível e com muito conhecimento adquirido. Trio impecável de facilitadores e muito disposto a sanas todas as dúvidas!
Já sou fã da Echos há algum tempo e sempre me surpreendo com a entrega, tanto no aspecto de qualidade do serviço/produto quanto na entrega pessoal dos facilitadores envolvidos. Meu trabalho não é o mais amigável com inovação, então ter uma experiência como essa reenergiza minhas “baterias” para continuar tentando contribuir para a melhor do meu ambiente profissional. Melhor investimento da quarentena!
Foi muito gratificante a experiência, a troca de informações com o grupo foi enriquecedora e a mensagem transmitida pelos facilitadores deixou um sentimento claro de confiança na jornada e por fim as necessidades principais estiveram contempladas. ADOREI!
A aula inaugural é o momento de abertura do curso e também uma ótima oportunidade para entrar em contato com os primeiros conceitos, a turma e o astral do curso. Nela os facilitadores serão apresentados à turma e os tópicos atuais de design estratégico serão trazidos por um especialista da área em forma de palestra. O momento será mediado pela equipe de facilitadores do curso, para uma discussão mais rica e aplicada ao início do curso.
O que é design e como ele se tornou um elemento de estratégia? Neste módulo iniciamos nossa jornada pelo princípio: o que é design e como o pensamento projetual evoluiu ao longo das décadas para transformar este conhecimento em um ativo estratégico fundamental.
Como aplicar design thinking em projetos de inovação? Neste módulo você vai aprender na prática o processo do design thinking. Você executará um projeto de inovação completo passando por todas as fases do design thinking: da busca pelas necessidades e percepções do cliente, à geração de ideias e teste de soluções com usuários usando protótipos.
Como desenvolver pesquisa aplicada a projetos de design? A pesquisa como conexão entre o consumidor e o projeto é o foco deste módulo de Design Research. Nele, você aprenderá na prática os passos da pesquisa, entenderá as técnicas disponíveis e, especialmente, poderá explorar como transformar resultados em aplicações.
Como a experiência do usuário impacta nos projetos de design? Customer Experience é a bola da vez! Claro, todos precisamos saber o que pensam nossos clientes para desenvolver entregas de qualidade. Neste módulo vamos explorar os conceitos conectados ao customer experience e ampliar a aplicação destes nos projetos de design estratégico.
Como conectar as estratégias de design ao negócio? Business Design direciona os conhecimentos para a prática de gestão do design no ambiente empresarial. Neste módulo você aprenderá como o papel do design na estratégia pode ser amplo e gerar performance, permitindo a inovação. Você irá aprender ferramentas, técnicas e metodologias baseadas no design para reduzir os riscos da inovação e aprender como criar e sustentar valor a partir do comportamento das pessoas para os negócios.
Quais são os futuros possíveis para as estratégias de design? Design de Futuros poderia ser o fechamento deste curso mas, na verdade, preferimos entender que ele é a abertura para um novo mundo. Você irá aprender a criar visões de futuros e caminhos estratégicos para o seu negócio a partir de emergências tecnológicas, econômicas, e o olhar comportamental da sociedade.
Como aplicar os conhecimentos do SDS em um projeto real? O design studio é a arena projetual prática do SDS. Através de um desafio real de projeto de services design as equipes serão guiadas ao desenvolvimento de um projeto de ponta a ponta, atuando desde a formulação do problema, passando pela fase de descoberta até a entrega.
8 módulos + projeto prático - 135 horas de conteúdo
Acesso à rede global de inovadores da Echos, com milhares de pessoas ao redor do mundo
Acesso à plataforma por 6 meses
Conteúdos originais Echos e download de todas as ferramentas utilizadas na jornada
Você será um designer estratégico. A formação para ser designer de produtos ou designer gráfico acontece em ambiente universitário de graduação. Como designer estratégico, você será capaz de entender mais profundamente o que faz um designer e como pensa o projetista. Assim, será capaz de integrar processos de design em sua atividade profissional, utilizando várias destas ferramentas no seu dia a dia.
Esta é uma jornada imersiva que reúne diversas ferramentas e métodos para trabalhar na área de inovação e design estratégico. Toda a experiência de aprendizagem é costurada por um projeto para um cliente real, onde o aluno é assistido em um momento que chamamos de design studio, seguindo passo a passo um projeto de inovação, exatamente como acontece em uma consultoria de inovação: desde o diagnóstico e pesquisa até a implementação.
O Strategic Design Specialisation é um curso livre e de imersão com formato diferente de aulas tradicionais. Este não é um curso de MBA ou especialização tradicional, ele é como um laboratório! O curso passará por várias áreas que envolvem design e inovação.
A Echos é um laboratório de inovação pioneiro em ensino e consultoria de inovação e Design no Brasil. Única organização de mercado na América Latina reconhecida pelo GDTA – Global Design Thinking Alliance e parceiro do Google News Initiative Asia Pacific
Acreditamos no poder do Design para transformar realidades e construir futuros desejáveis.
* O curso será realizado nos dias e datas divulgados mediante quórum mínimo.
Echos School of Design Thinking - Terms and Conditions
This website at www.schoolofdesignthinking.echos.cc (Site) is a website where you can browse, select and enroll in educational and innovation knowledge courses (Courses) advertised on the Site from Echos Innovation Lab Pty Ltd ABN 65 617 491 424 (Echos, us or we).
Please read these terms and conditions before accessing or using the Site. If you are under 18 years of age, then you must obtain your parent or guardian’s consent before accessing and using the Site.
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The information contained in this Site and in any Courses is provided in good faith on an "as is" basis. Echos does not represent or warrant the reliability, accuracy or completeness of the information contained on this Site and does not claim, represent or warrant the suitability of any Courses for any person. Courses and any materials provided as part of the Courses (Course Materials) are intended as a learning aid and guide only, and are not a substitute for tailored advice or your own study. To the extent permitted by law, Echos is not responsible or liable for any Liabilities (direct, indirect or consequential losses and damages) arising in any way (including without limitation negligence) for errors in, or omissions from, the information in this Site, the Course or Course Materials.
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Changes to these Terms and Conditions
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This agreement is governed by the laws of Australia. Each party submits to the non-exclusive jurisdiction of the courts of that place.
Capitalised terms used are defined in these terms and conditions.
In these terms:
“GST” has the meaning it has in the A New Tax System (Goods and Services Tax) Act 1999 (Cth)
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Our business and the purpose of collection
We are in the business of providing educational and innovation knowledge courses (Courses). We collect personal information primarily to provide the Courses to you (Purpose).
In particular, we collect your personal information so that we can carry out the following actions:
to provide you with the Courses and any other products, services and information that you have requested from us;
to communicate with you, including about the Courses, products, services and events which might interest you;
to provide you with information or advice;
process payments by you to us for our services;
to create accounts, tax invoices or receipts;
to provide your personal information to third parties that assist us in providing and/or delivering the Courses or other goods or services you or they have requested;
to consider and respond to feedback from you;
to comply with laws or regulations or to comply with any directions given by regulators or authorities.
We may disclose additional purposes for collection of your personal information in collection statements at the point of collection.
Personal information we collect
When used in this policy, “personal information” has the meaning given to that term in the Privacy Act 1988 (Cth). We may collect the following types of personal information from you:
residential or business address;
financial and payment information;
age and date of birth;
businesses you operate; and
your personal preferences, thoughts, ideas, goals and opinions.
Sensitive information is information about you that reveals your racial or ethnic origin, political opinions, religious or philosophical beliefs or affiliations, membership of a professional or trade association, membership of a trade union, details of health, disability, sexual orientation or criminal record.
It is our policy to only collect your sensitive information where it is reasonably necessary for our functions or activities and either you have consented or we are required or authorised under law to do so.
How we collect your personal information
Collection of your personal information can occur through the following interactions:
when you communicate with us directly (by email, in person, telephone, direct mail or any other means);
when we interact with you during the Courses or in relation to any other products or services; and/or
when you visit our website and social media pages, or access or contribute to digital platforms and applications managed by us (Online Platforms).
We may use temporary (session) cookies or permanent cookies when you access our Online Platforms. This allows us to recognise your browser and track the web pages you have visited.
You can switch off cookies by adjusting the settings on your web browser.
How we hold your personal information
We may hold your personal information in either electronic or hard copy form.
If you provide information to us electronically we retain this information in our computer systems and databases. If you provide information to us in hard copy (paper) this information is normally retained in our files and a copy is made to our electronic files.
We use industry standard security measures to safeguard and protect your information.
If we are unable to collect your personal information
If we are unable to collect your personal information, some or all of the following may occur:
we may be unable to provide the Courses or other products and services to you;
we may be unable to communicate with you to provide information about the Courses or other products or services that you have procured from us, or may intend to procure in the future;
we may be unable to tailor the content of our marketing communications to suit your preferences;
your experience when interacting with us may be delayed or not as efficient as you may expect.
Disclosure of your personal information
Your personal information may be disclosed in connection with any Purpose to any of the following:
our employees, contractors or service providers, to the extent reasonably necessary to fulfil our obligations to you;
our business advisors, including lawyers, accountants or other professional service providers, to the extent reasonably required;
suppliers, clients and other third parties with whom we have commercial relationships, for business, payment processing, delivery, marketing and related purposes;
if required by law, to any person authorised by such law.
Overseas disclosure of personal information
We may disclose your personal information to third parties and service providers located overseas in connection with any Purpose, including to overseas cloud computing hosts. We take reasonable steps to ensure that the overseas recipients of your personal information do not breach the privacy obligations relating to your personal information.
We may contact you with direct marketing communications and information about Courses or other products or services offered by us or our partners via telephone, email, SMS, or regular mail.
If you have indicated a preference for a method of communication, we will endeavour to use that method wherever practical to do so.
You may opt out of receiving marketing communications at any time by responding via the channel in which you received the marketing communication, or by contacting us (see contact information below). You can unsubscribe from emails by clicking the unsubscribe link on the footer of the email communication you have received.
How you may access your information
You may access your personal information held by Echos by making a request to us.
Email: email@example.comCorrection of your personal information
If you would like us to update or amend your personal information, please contact us and we will make the requested amendments.
We may ask you to verify your identity to ensure that personal information we hold is not improperly accessed.
If you feel your privacy has been breached, please contact us using the contact information above setting out the circumstances and reasons for your complaint.
Presença GlobalA Escola de Design Thinking é uma iniciativa da Echos, um laboratório de inovação.
Telefone 1300 502 006
ABN 65 617 491 424
Rua Baluarte, 672
Telefone +55 11 3476 2300