Design Thinking Online é seu passaporte para a inovação.
É um programa para aumentar o potencial criativo e de inovação de pessoas, equipes e organizações, pois oferece técnicas e ferramentas de design e estimula o desenvolvimento de atitudes para a inovação e habilidades do futuro. Este curso incentiva o participante a empatizar com seus clientes, descobrir suas reais necessidades e testar sua ideia por meio de experimentos rápidos durante o processo.
A abordagem do Design Thinking tem sido usada para inovar e gerar valor para os negócios e organizações de diferentes setores (público, privado e social). É um método criativo de resolução de problemas que tem sido aplicado para minimizar os riscos e custos da inovação, criar uma estratégia centrada no usuário, projetar melhores soluções e encantar e reter clientes.
Design Thinking é a abordagem que está revolucionando os mercados, conciliando o que é tecnicamente disruptivo, financeiramente viável e desejável pelas pessoas.
Ricardo Ruffo, co-fundador e CEO do Laboratório de Inovação da Echos
o que você vai aprender
Neste curso, você será convidado a fazer um projeto de inovação completo, passando por todas as fases do Design Thinking: identificação das necessidades e percepções de usuários e clientes, geração de ideias e teste de soluções com usuários reais usando protótipos. Ao final deste curso, você será capaz de:
Compreender melhor como aplicar a abordagem do de Design Thinking para inovar e criar valor real para seus clientes ou usuários;
Desenvolver uma mentalidade e as habilidades fundamentais para se tornar uma pessoa inovadora: empatia, criatividade e experimentação.
Desenvolver protótipos para testar sua solução e reduzir o risco associado a novas ideias;
Usar técnicas que ajudam você a colocar o usuário no centro das decisões de sua organização;
Fazer pesquisas qualitativas para descobrir necessidades não atendidas de clientes e usuários;
a experiência de aprendizagem
Nossa experiência de aprendizagem é baseada no aprender compartilhando e aprender fazendo. É uma abordagem prática de aprendizagem na qual você vivenciará este ciclo:
aprenda o conceito
aprenda com vídeo aulas gravadas por especialistas de design
estudos de caso
inspire-se em estudos de caso do mundo real
aprofunde com recomendações de livros e filmes
aplique o conceito
pratique com as atividades propostas
aprenda a usar ferramentas de design e aplicá-las em seus projetos
projeto do mundo real
aplique seus conhecimentos em um projeto prático
compartilhar, refletir & evoluir
faça parte de uma comunidade de inovadores, compartilhe seus aprendizados e interaja com outros participantes
veja o que eles falam
Laura Camilo, Empreendedora
Para mim o curso foi a abertura de um novo mundo, foi como abrir minha mente para novas ideias que estavam ali e eu não podia enxergar. Os novos conhecimentos trouxeram visão para soluções e para uma realidade totalmente nova.
Ana Luiza, Executiva de Contas na Index Assessoria
Estou achando o curso incrível! A forma de descobrir os conceitos na prática é muito diferente de tudo que já imaginei em relação a um curso online.
Paulo Sarto Neto, Co-Founder Up Makers
Foi uma experiência bem enriquecedora e muito proveitosa. A dinâmica e didática do curso, mesmo sendo 100% digital, foi muito favorável ao aprendizado. Conteúdo de alto nível e que certamente fará diferença em minha vida profissional.
Especialista Sênior de Marketing New Business, Ajinomoto
O curso Design Thinking é muito completo, didático e efetivo. A construção das ideias e aplicações das ferramentas, matriz, mapas são claros. O curso é fluÍdo, com conteúdos atuais e muitas referências interessantes.
Larissa Ramos Oliveira Santos - Criadora de Imagens na Ong Associação Vida Jovem.
O curso abriu meus olhos para diversos processos e ideias que podemos utilizar em nossas empresas para impactar o mundo. Os conteúdos são extremamente detalhados e completos. Os vídeos e profissionais são incríveis!
Armando Falcão, Assessor Técnico em Recursos Humanos - Dataprev
O curso é maravilhoso, muito completo, com a apresentação de diversos cases, leituras complementares, indicações de livros, vídeos e aulas dadas por quem realmente entende do assunto. Com o curso é possível, de fato, aprender sobre Design Thinking, suas fases e aplicabilidade, com muitos insights e provocações ao longo da jornada de aprendizagem!
Liliene dos Santos Silva - Yandeh
Minha jornada com vocês fez com que eu praticasse a parte teórica de um Design Thinking. Trabalho na Yandeh uma empresa voltada para o varejo alimentÍcio. Antes de conhecer esse método não conseguia entender porque "eu" que sou da área comercial precisava aplicar pesquisas, apresentar um protótipo (mesmo que no Excel), entender as dores, dar novas ideias e efetivamente participar da construção de uma ideia inovadora. Aprendi a ser mais ágil e a me colocar cada vez mais no lugar do meu cliente. Obrigada por tanto Equipe Echos!
aprenda com experts
O curso é inteiramente elaborado e apresentado por profissionais experientes em Design Thinking.
Design Thinker Lead
Head de Experiência de Aprendizagem
Fundadora e Chief Design Officer da Echos
Fundador e CEO Global da Echos
Coordenadora do Curso
para quem é este curso
O Design Thinking pode ser aplicado em diferentes setores (público, privado e ONGs). Este curso é altamente recomendado para:
Para quem quer iniciar sua carreira em inovação e ganhar visão geral dos processos de geração de valor pelo design
Empreendedores e intraempreendedores que buscam criar organizações focadas nas necessidades dos seus clientes
Profissionais em transição de carreira que estão buscando conhecer novas metodologias para sua jornada profissional
Para quem quer conhecer design thinking e suas ferramentas básicas
Consultores ou facilitadores de processos de inovação
Equipes que querem inovar radicalmente
Equipes que desejam aplicar o design thinking em sua rotina
Equipes ou organizações que desejam fomentar uma cultura de inovação
Equipes de P&D
Temos descontos especiais para grupos.
Contacte-nos em firstname.lastname@example.org para saber mais sobre esta oferta
Recomendamos realizar este curso com sua equipe para alinhar melhor seu grupo com a mentalidade do design e formar uma equipe de alto desempenho: mais adaptável, centrada no cliente, colaborativa, criativa e resiliente. Essa também é uma ótima estratégia para organizações que desejam desenvolver uma cultura de inovação em suas equipes.
Design Thinking Online é 100% online
Acesso à rede global de inovadores da Echos
Acesso ao curso por 6 meses (180 dias) para estudar de forma autônoma, flexível e no seu ritmo
Download de todas as ferramentas usadas na jornada
A Echos é um laboratório de inovação pioneiro em ensino e consultoria de inovação e Design no Brasil. Única organização de mercado na América Latina reconhecida pelo GDTA – Global Design Thinking Alliance e parceiro do Google News Initiative Asia Pacific.
Acreditamos no poder do Design para transformar realidades e construir futuros desejáveis.
Echos School of Design Thinking - Terms and Conditions
This website at www.schoolofdesignthinking.echos.cc (Site) is a website where you can browse, select and enroll in educational and innovation knowledge courses (Courses) advertised on the Site from Echos Innovation Lab Pty Ltd ABN 65 617 491 424 (Echos, us or we).
Please read these terms and conditions before accessing or using the Site. If you are under 18 years of age, then you must obtain your parent or guardian’s consent before accessing and using the Site.
Your access to and use of the Site, including your enrolment or participation in Courses through the Site, is subject to these terms and conditions.
The terms and conditions also apply to the sale of any Courses via methods other than the Site, including where Courses are given as a gift, sales by telephone, in person or other means, unless otherwise agreed in writing.
The information contained in this Site and in any Courses is provided in good faith on an "as is" basis. Echos does not represent or warrant the reliability, accuracy or completeness of the information contained on this Site and does not claim, represent or warrant the suitability of any Courses for any person. Courses and any materials provided as part of the Courses (Course Materials) are intended as a learning aid and guide only, and are not a substitute for tailored advice or your own study. To the extent permitted by law, Echos is not responsible or liable for any Liabilities (direct, indirect or consequential losses and damages) arising in any way (including without limitation negligence) for errors in, or omissions from, the information in this Site, the Course or Course Materials.
acknowledge that the copyright in the Site, the software, design, text and graphics comprised in the Site, the selection and layout of the Site and the content and materials on the Site (together, the Material), the Courses and Course Materials are owned by or licensed to us;
must not modify, copy, adapt, store in a retrieval system, reproduce, upload, post, transmit, sell, distribute in any way or communicate to the public any Material, Courses or Course Materials without our prior written consent; and
must not frame or embed in another website any of the material appearing on this Site, the Courses or Course Materials without our prior written consent.
store a reproduction of the content on this Site on your local computer for the sole purpose of viewing the content and Materials; and
print hard copies of the content and Materials for the sole purpose of viewing and purchasing Courses but not for any other use, including commercial use.
This Site, the Courses, the Course Materials and any ancillary materials or documents owned or used by Echos in connection with the sale of the Courses and promotion of its business contains registered trademarks which are protected by law and other branding, images, content which constitute the intellectual property of Echos. You must not use any of the marks or trademarks appearing on the Site or our name or the names of our related bodies corporate or any of our intellectual property without our prior written consent.
Echos does not claim that any information (including any files) obtained from or through this Site is free from viruses or other faults or defects.
You are responsible for scanning any information for viruses.
You agree that Echos has no responsibility or liability to you or any other person for any loss or damage (whether direct, indirect, consequential or economic), regardless of cause, negligence or otherwise, which may be the direct or indirect result of any such information.
If Echos is found to be liable this will be limited to the cost of supplying the information again.
Compliance with these Terms and Conditions
You agree to bound by, and comply with, these terms and conditions by:
using the Site;
completing your enrolment and purchasing tickets for the Courses through the Site; and/or
obtaining tickets and enrolling in Courses from us using the Site or by any other method of sale or where you receive tickets as a gift from any third party.
Changes to these Terms and Conditions
If you have an enrolment that has been accepted by us, the terms and conditions that will apply to that enrolment are the terms and conditions that applied at the time you placed your enrolment request. We cannot vary the terms and conditions which apply to a given enrolment after that enrolment is accepted by us.
Subject to clause 6.1, we may change these terms and conditions at any time, and such modifications will be effective as soon as they are posted. By continuing to use the Site after these terms and conditions have been modified, you agree to be bound by the changes to these terms and conditions.
Purchasing Tickets for Courses
You may enroll in Courses by selecting tickets and submitting your enrolment through the Site in accordance with these terms and conditions.
Any registration placed through this Site for a Course is an offer by you to purchase ticket(s) in the selected Course for the price notified (including any delivery or other charges and taxes) at the time you place the request for the tickets.
We may ask you to provide additional details or require you to confirm your details to enable us to process your enrolment through the Site.
You agree to provide us with current, complete and accurate details when asked to do so by the Site.
Acceptance or Rejection of an Enrolment
We reserve the right to accept or reject your enrolment and purchase of tickets in any Course for any reason, including (without limitation) if the requested Course is not available (or fully booked), if there is an error in the price or the Course description posted on the Site.
Each enrolment for Courses through the Site or any other means that we accept results in a separate binding agreement between you and us for the supply of those Courses. For each enrolment accepted by us, we will supply the Courses in that enrolment to you in accordance with these terms and conditions.
If we reject an enrolment placed through the Site, then we will endeavour to notify you of that rejection at the time you purchase the tickets and enroll or within a reasonable time thereafter.
Cancelling, Changing or Postponing a Course (by Us)
Prior to the commencement of a Course, we may cancel, change or postpone the Course without any liability to you if:
the requested Course is not available, undersold or oversold;
the requested Course needs to be postponed or changed due to the unavailability of a venue, speaker, operator or for any other reason outside our reasonable control;
there is an error in the price or the description posted on the Site or in any other sales platform in relation to the relevant Course; or
your enrolment or conduct is in breach of these terms and conditions.
10.2.If we do cancel, change or postpone your Course, then we will endeavor to provide you with reasonable notice of that cancellation, change or postponement, and will provide you with a credit voucher, ticket in a similar Course, ticket in the same Course at a later date suitable to you, or a refund, provided that you are not at fault or in breach of these terms and conditions.
Cancelling or Requesting to change a Course (by You)
Tickets purchased for Courses may not be cancelled once payment has been submitted via this Site or via any other method of sale. However, should you wish to change a Course, attend the same Course at a later or earlier date, obtain a credit voucher or transfer the Course enrolment to a friend, please Contact Us and we will endeavor to assist you.
Delivery of Courses
Information on Course times, locations, Course Materials and other key information is set out on this Site and will be outlined in the enrolment and ticket purchasing process.
Prices, Fees and Charges
The prices of Courses and other charges displayed on this Site are current at the time of issue, however, Echos reserves the right to change prices at any time before we accept an enrolment from you.
13.2.All prices shown on this Site are in Australian Dollars (AUD).
13.3.All fees and charges identified in these terms and conditions and all prices for the Courses as shown on the Site are inclusive of GST (unless otherwise indicated).
You covenant and warrant that:
all information and data provided by you to us through the Site (including as part of the enrolment registration process) or otherwise is true, accurate, complete and up to date;
the person attending the Courses will be over 18 years of age;
you have and will comply with all relevant laws relating to your use of the Site and your enrolment in any Course;
you will ensure that your LoginID and password that is used to access the Site and the details of your account is kept in a safe and secure manner;
you will promptly notify us if you are or become aware that there is or has been an unauthorised use of your LoginID and password or account, or any other security breach relating to your account;
you will promptly advise us of any changes to your information provided to us as part of the enrolment registration process;
you are responsible for any costs associated with your access to or use of the Site, including Internet access fees;
you are responsible and liable for any person that uses your LoginID and password to purchase tickets in Courses through the Site;
you agree that we may charge you for all Courses that we agree to supply to you that have been ordered using your LoginID and password through the Site.
You must not:
use the Site or the Course Materials for any activities that breach any laws, infringe a third party’s rights or are contrary to any relevant standards or codes;
use the Site in a manner or way, or post to or transmit to or via the Site any material, which interferes with other users or our other customers or defames, harasses, threatens, menaces or offends any person or which prevents any other person from using or enjoying the Site;
make fraudulent or speculative enquiries, purchases or requests through the Site;
use another person’s details without their permission or impersonate another person when using the Site;
post or transmit any obscene, indecent, inflammatory or pornographic material or any other material that may give rise to civil or criminal proceedings;
tamper with or hinder the operation of the Site;
knowingly transmit any viruses, worms, defects, trojan horses or similar disabling or malicious code to the Site;
use any robot, spider, site search and retrieval application or other mechanism to retrieve or index any portion of the Site;
modify, adapt, translate or reverse engineer any portion of the Site;
remove any copyright, trade mark or other proprietary rights notices contained in or on the Site;
reformat or frame any portion of the web pages that are part of the Site;
create accounts by automated means or under false or fraudulent pretences;
use the Site to violate the security of any computer or other network or engage in illegal conduct;
take any action that imposes or that would, in our reasonable opinion, result in an unreasonable or disproportionately large load on our infrastructure;
use the Site other than in accordance with these terms and conditions; or
attempt any of the above acts or engage or permit another person to do any of the above acts.
Warranty and Liability
Echos accepts liability for all legal guarantees and warranties expressed or implied to the transactions under the Australian Consumer Law in Schedule 2 of the Competition and Consumer Act 2010 (Cth), or any other legislation (such as the Fair Trading Acts (or equivalent legislation) in each State and Territory) the effect of which cannot be excluded.
Where we are permitted by law (and subject to clause 15.1):
we do not warrant or represent the suitability of the Site, a Course or the Course Materials for any purpose; and
we will not be liable to you for indirect and consequential loss (including without limitation for loss of revenue, loss of profits, failure to realise expected profits or savings and any other commercial or economic loss of any kind) or loss or corruption of data, in contract, tort, under any statute or otherwise (including negligence) arising from or connected to the Site, your participation in the Course or reliance upon any Course Materials.
Our liability to you for loss or damage of any kind arising out of this agreement or in connection with the relationship established by it is reduced to the extent (if any) that you cause or contribute to the loss or damage. This reduction applies whether our liability is in contract, tort (including negligence), under any statute or otherwise.
Termination and/or Suspension of Account
We may immediately suspend, terminate or limit your access to and use of the Site and (where relevant) your account if we reasonably suspect that you have commit fraudulent act and/or you breach these terms and conditions.
If the whole or any part of a provision of this agreement is void, unenforceable or illegal in a jurisdiction it is severed for that jurisdiction. The remainder of this agreement has full force and effect and the validity or enforceability of that provision in any other jurisdiction is not affected. This clause has no effect if the severance alters the basic nature of this agreement or is contrary to public policy.
This agreement is governed by the laws of Australia. Each party submits to the non-exclusive jurisdiction of the courts of that place.
Capitalised terms used are defined in these terms and conditions.
In these terms:
“GST” has the meaning it has in the A New Tax System (Goods and Services Tax) Act 1999 (Cth)
“Liabilities” means all direct and/or indirect liability for: costs; damages; losses; claims, causes of action, accidents; injuries; deaths; law and traffic violations; and expenses including but not limited to legal fees.
“LoginID” means the email address that you provided to us as part of the registration process to use the Site.
Our business and the purpose of collection
We are in the business of providing educational and innovation knowledge courses (Courses). We collect personal information primarily to provide the Courses to you (Purpose).
In particular, we collect your personal information so that we can carry out the following actions:
to provide you with the Courses and any other products, services and information that you have requested from us;
to communicate with you, including about the Courses, products, services and events which might interest you;
to provide you with information or advice;
process payments by you to us for our services;
to create accounts, tax invoices or receipts;
to provide your personal information to third parties that assist us in providing and/or delivering the Courses or other goods or services you or they have requested;
to consider and respond to feedback from you;
to comply with laws or regulations or to comply with any directions given by regulators or authorities.
We may disclose additional purposes for collection of your personal information in collection statements at the point of collection.
Personal information we collect
When used in this policy, “personal information” has the meaning given to that term in the Privacy Act 1988 (Cth). We may collect the following types of personal information from you:
residential or business address;
financial and payment information;
age and date of birth;
businesses you operate; and
your personal preferences, thoughts, ideas, goals and opinions.
Sensitive information is information about you that reveals your racial or ethnic origin, political opinions, religious or philosophical beliefs or affiliations, membership of a professional or trade association, membership of a trade union, details of health, disability, sexual orientation or criminal record.
It is our policy to only collect your sensitive information where it is reasonably necessary for our functions or activities and either you have consented or we are required or authorised under law to do so.
How we collect your personal information
Collection of your personal information can occur through the following interactions:
when you communicate with us directly (by email, in person, telephone, direct mail or any other means);
when we interact with you during the Courses or in relation to any other products or services; and/or
when you visit our website and social media pages, or access or contribute to digital platforms and applications managed by us (Online Platforms).
We may use temporary (session) cookies or permanent cookies when you access our Online Platforms. This allows us to recognise your browser and track the web pages you have visited.
You can switch off cookies by adjusting the settings on your web browser.
How we hold your personal information
We may hold your personal information in either electronic or hard copy form.
If you provide information to us electronically we retain this information in our computer systems and databases. If you provide information to us in hard copy (paper) this information is normally retained in our files and a copy is made to our electronic files.
We use industry standard security measures to safeguard and protect your information.
If we are unable to collect your personal information
If we are unable to collect your personal information, some or all of the following may occur:
we may be unable to provide the Courses or other products and services to you;
we may be unable to communicate with you to provide information about the Courses or other products or services that you have procured from us, or may intend to procure in the future;
we may be unable to tailor the content of our marketing communications to suit your preferences;
your experience when interacting with us may be delayed or not as efficient as you may expect.
Disclosure of your personal information
Your personal information may be disclosed in connection with any Purpose to any of the following:
our employees, contractors or service providers, to the extent reasonably necessary to fulfil our obligations to you;
our business advisors, including lawyers, accountants or other professional service providers, to the extent reasonably required;
suppliers, clients and other third parties with whom we have commercial relationships, for business, payment processing, delivery, marketing and related purposes;
if required by law, to any person authorised by such law.
Overseas disclosure of personal information
We may disclose your personal information to third parties and service providers located overseas in connection with any Purpose, including to overseas cloud computing hosts. We take reasonable steps to ensure that the overseas recipients of your personal information do not breach the privacy obligations relating to your personal information.
We may contact you with direct marketing communications and information about Courses or other products or services offered by us or our partners via telephone, email, SMS, or regular mail.
If you have indicated a preference for a method of communication, we will endeavour to use that method wherever practical to do so.
You may opt out of receiving marketing communications at any time by responding via the channel in which you received the marketing communication, or by contacting us (see contact information below). You can unsubscribe from emails by clicking the unsubscribe link on the footer of the email communication you have received.
How you may access your information
You may access your personal information held by Echos by making a request to us.
Email: email@example.comCorrection of your personal information
If you would like us to update or amend your personal information, please contact us and we will make the requested amendments.
We may ask you to verify your identity to ensure that personal information we hold is not improperly accessed.
If you feel your privacy has been breached, please contact us using the contact information above setting out the circumstances and reasons for your complaint.
Presença GlobalA Escola de Design Thinking é uma iniciativa da Echos, um laboratório de inovação.
Telefone 1300 502 006
ABN 65 617 491 424
Rua Baluarte, 672
Telefone +55 11 3476 2300