Design Thinking Online é seu passaporte para a inovação.
É um programa para aumentar o potencial criativo e de inovação de pessoas, equipes e organizações, pois oferece técnicas e ferramentas de design e estimula o desenvolvimento de atitudes para a inovação e habilidades do futuro. Este curso incentiva o participante a empatizar com seus clientes, descobrir suas reais necessidades e testar sua ideia por meio de experimentos rápidos durante o processo.
A abordagem do Design Thinking tem sido usada para inovar e gerar valor para os negócios e organizações de diferentes setores (público, privado e social). É um método criativo de resolução de problemas que tem sido aplicado para minimizar os riscos e custos da inovação, criar uma estratégia centrada no usuário, projetar melhores soluções e encantar e reter clientes.
Design Thinking é a abordagem que está revolucionando os mercados, conciliando o que é tecnicamente disruptivo, financeiramente viável e desejável pelas pessoas.
Ricardo Ruffo, co-fundador e CEO do Laboratório de Inovação da Echos
o que você vai aprender
Neste curso, você será convidado a fazer um projeto de inovação completo, passando por todas as fases do Design Thinking: identificação das necessidades e percepções de usuários e clientes, geração de ideias e teste de soluções com usuários reais usando protótipos. Ao final deste curso, você será capaz de:
Compreender melhor como aplicar a abordagem do de Design Thinking para inovar e criar valor real para seus clientes ou usuários;
Desenvolver uma mentalidade e as habilidades fundamentais para se tornar uma pessoa inovadora: empatia, criatividade e experimentação.
Desenvolver protótipos para testar sua solução e reduzir o risco associado a novas ideias;
Usar técnicas que ajudam você a colocar o usuário no centro das decisões de sua organização;
Fazer pesquisas qualitativas para descobrir necessidades não atendidas de clientes e usuários;
a experiência de aprendizagem
Nossa experiência de aprendizagem é baseada no aprender compartilhando e aprender fazendo. É uma abordagem prática de aprendizagem na qual você vivenciará este ciclo:
aprenda o conceito
aprenda com vídeo aulas gravadas por especialistas de design
estudos de caso
inspire-se em estudos de caso do mundo real
aprofunde com recomendações de livros e filmes
aplique o conceito
pratique com as atividades propostas
aprenda a usar ferramentas de design e aplicá-las em seus projetos
projeto do mundo real
aplique seus conhecimentos em um projeto prático
compartilhar, refletir & evoluir
faça parte de uma comunidade de inovadores, compartilhe seus aprendizados e interaja com outros participantes
aprenda com experts
O curso é inteiramente elaborado e apresentado por profissionais experientes em Design Thinking.
Designer Thinker Senior
Sócio & Head de Experiências de Aprendizagem
Fundadora e Chief Design Officer da Echos
Fundador e CEO Global da Echos
para quem é este curso
O Design Thinking pode ser aplicado em diferentes setores (público, privado e ONGs). Este curso é altamente recomendado para:
Para quem quer iniciar sua carreira em inovação e ganhar visão geral dos processos de geração de valor pelo design
Empreendedores e intraempreendedores que buscam criar organizações focadas nas necessidades dos seus clientes
Profissionais em transição de carreira que estão buscando conhecer novas metodologias para sua jornada profissional
Para quem quer conhecer design thinking e suas ferramentas básicas
Consultores ou facilitadores de processos de inovação
Equipes que querem inovar radicalmente
Equipes que desejam aplicar o design thinking em sua rotina
Equipes ou organizações que desejam fomentar uma cultura de inovação
Equipes de P&D
Temos descontos especiais para grupos.
Contacte-nos em email@example.com para saber mais sobre esta oferta
Recomendamos realizar este curso com sua equipe para alinhar melhor seu grupo com a mentalidade do design e formar uma equipe de alto desempenho: mais adaptável, centrada no cliente, colaborativa, criativa e resiliente. Essa também é uma ótima estratégia para organizações que desejam desenvolver uma cultura de inovação em suas equipes.
Design Thinking Online é 100% online
Acesso à rede global de inovadores da Echos
Acesso ao curso por 6 meses (180 dias) para estudar de forma autônoma, flexível e no seu ritmo
Download de todas as ferramentas usadas na jornada
Para mim o curso foi a abertura de um novo mundo, foi como abrir minha mente para novas ideias que estavam ali e eu não podia enxergar. Os novos conhecimentos trouxeram visão para soluções e para uma realidade totalmente nova.
Ana Luiza, Executiva de Contas na Index Assessoria
Estou achando o curso incrível! A forma de descobrir os conceitos na prática é muito diferente de tudo que já imaginei em relação a um curso online.
Paulo Sarto Neto, Co-Founder Up Makers
Foi uma experiência bem enriquecedora e muito proveitosa. A dinâmica e didática do curso, mesmo sendo 100% digital, foi muito favorável ao aprendizado. Conteúdo de alto nível e que certamente fará diferença em minha vida profissional.
Especialista Sênior de Marketing New Business, Ajinomoto
O curso Design Thinking é muito completo, didático e efetivo. A construção das ideias e aplicações das ferramentas, matriz, mapas são claros. O curso é fluÍdo, com conteúdos atuais e muitas referências interessantes.
Larissa Ramos Oliveira Santos - Criadora de Imagens na Ong Associação Vida Jovem.
O curso abriu meus olhos para diversos processos e ideias que podemos utilizar em nossas empresas para impactar o mundo. Os conteúdos são extremamente detalhados e completos. Os vídeos e profissionais são incríveis!
Armando Falcão, Assessor Técnico em Recursos Humanos - Dataprev
O curso é maravilhoso, muito completo, com a apresentação de diversos cases, leituras complementares, indicações de livros, vídeos e aulas dadas por quem realmente entende do assunto. Com o curso é possível, de fato, aprender sobre Design Thinking, suas fases e aplicabilidade, com muitos insights e provocações ao longo da jornada de aprendizagem!
Liliene dos Santos Silva - Yandeh
Minha jornada com vocês fez com que eu praticasse a parte teórica de um Design Thinking. Trabalho na Yandeh uma empresa voltada para o varejo alimentÍcio. Antes de conhecer esse método não conseguia entender porque "eu" que sou da área comercial precisava aplicar pesquisas, apresentar um protótipo (mesmo que no Excel), entender as dores, dar novas ideias e efetivamente participar da construção de uma ideia inovadora. Aprendi a ser mais ágil e a me colocar cada vez mais no lugar do meu cliente. Obrigada por tanto Equipe Echos!
Sim, você ganhará a versão digital do nosso Design Thinking Toolkit, um manual em 10 capítulos e 180 páginas desenvolvido pela Echos que apresenta em detalhes a abordagem do design thinking, as fases do duplo diamante, cases, ferramentas e exemplos de aplicação. Ele traz muito conteúdo extra para você estudar e se aprofundar nas técnicas e aplicações do Design Thinking. Além disso, você poderá fazer o download das ferramentas do toolbox.
O curso tem uma estimativa de 30 horas entre conteúdos para serem absorvidos e atividades práticas. Você pode escolher fazer essas 30 horas ao longo de uma semana, por exemplo, ou distribuir essa carga ao longo de um mês. Tudo depende da disponibilidade de tempo e ritmo de cada um. O prazo máximo para realizar o curso é de 6 meses após a data de compra.
Sim, você terá acesso a um canal do curso no Slack onde poderá conhecer os outros alunos e trocar experiências, dúvidas etc. Ali, você irá participar da rede Global de Alumni da Echos que conta com mais de 1.000 participantes de grandes corporações que já passaram por nossas diferentes experiências de aprendizagem. Pela Rede Alumni você poderá ter acesso a mais referências sobre o tema e fortalecer seu networking nessa área.
A Echos é um laboratório de inovação pioneiro em ensino e consultoria de inovação e Design no Brasil. Única organização de mercado na América Latina reconhecida pelo GDTA – Global Design Thinking Alliance e parceiro do Google News Initiative Asia Pacific.
Acreditamos no poder do Design para transformar realidades e construir futuros desejáveis.
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Presença GlobalA Escola de Design Thinking é uma iniciativa da Echos, um laboratório de inovação.
Ground Floor, 3 Hickson Road
The Rocks 2010,
Phone 1300 502 006
ABN 65 617 491 424
Rua Baluarte, 672
Telefonr +55 11 3476 2300