No Business Design Experience você irá aprender ferramentas, técnicas e metodologias baseadas no design para reduzir os riscos da inovação e aprender como criar e validar propostas de valor a partir do comportamento das pessoas.
Em uma abordagem prática, serão trabalhadas as habilidades necessárias para que times de produto, empreendedores e profissionais inovadores possam capturar e criar valor de forma dinâmica, testando diferentes propostas de valor no mundo real, por meio de um método baseado em evidências, o Customer Discovery
Aprenda técnicas para desenvolver o product market fit de uma nova ideia, ferramentas para elaborar sua proposta de valor, explorar diferentes modelos de receitas e aproveitar tecnologias existentes para lançar novidades no mercado.
Estimule o surgimentode novas ideias
Entenda as mudanças radicais que o mundo está passando e estruture ideias de produtos digitais e negócios que façam sentido para a realidade atual
Acelere testes de hipótesesde inovação
Aprenda técnicas de modelagem de negócio, para que de forma visual você possa testar e validar uma inovação com pessoas reais
Identifique necessidadesocultas dos usuários
Por meio das técnicas de pesquisa do design e diferentes tipos de protótipos de proposta de valor, capture quais são as reais necessidades das pessoas
descubra como co-criarvirtualmente um negócio do zero
Aprenda as ferramentas e as técnicas que empresas e startups ao redor do mundo estão utilizando para criar produtos remotamente a partir de um desafio real
A aula inaugural do curso é ministrada pelo professor Romeo Busarello, experiente executivo nas áreas de Marketing, Inovação e Ambientes Digitais. Romeo fala sobre o contexto atual dos negócios e como o design pode se tornar uma ferramenta que acelera a inovação.
Identifique seu público-alvo, crie formas atraentes de gerar valor e aproxime suas ideias do mercado. Aprofundamos nos conceitos do design de negócios e entendemos as diversas formas de aprender mais sobre o usuário no contexto digital.
Vamos entender e começar a aplicar o customer discovery, uma abordagem que foca no desenvolvimento de novas ideias com o cliente, diminuindo o risco da inovação. Você irá utilizar o Business Design canvas como um guia para novas ideias.
Vamos discutir diferentes tipos de protótipos de negócios, como e quando utilizar cada um, bem como apresentar cases de uso para ajudar na construção do projeto do curso e tangibilizar evidências e insights. Você irá aprender a construir um roadmap de experimentos com o mapa de experimentação rápida.
Como esses novos conceitos ajudam empresas estabelecidas a gerar inovação? Trazemos um convidado para explorar as novas possibilidades do Business Design enquanto criamos os nossos protótipos de negócios.
Crie mecanismos de geração de dados para tomada de decisão. Aprenda técnicas simples para construir uma mentalidade analítica que sabe balancear os dados quantitativos com dados qualitativos que traduzem comportamentos de negócio.
Aprenda técnicas para combinar tendências de mercado com tecnologia. Conheça como o design pode ajudar a criar propostas de valor para futuros desejáveis. Experimente hipóteses de negócios em sinais fracos e gere conexões relevantes para o futuro do seu negócio.
Aprendemos a como estruturar e montar um bom pitch baseado em técnicas de storytelling. Exploramos como comunicar melhor a proposta de valor de acordo com a audiência e também as diferentes estruturas de pitchs de variam de acordo com o objetivo e fases de uma startup.
Nesse módulo abordamos conceitos de growth hacking e como realizar testes e experimentos para escalar um negócio que já alcançou o product market fit. Descubra como continuar na sua jornada de aprendizagem sobre business design e como implementar os principais conceitos no seu dia-a-dia.
8 encontros de até 3h de duração, todos ao vivo
Acesso à rede global de inovadores da Echos, com milhares de pessoas ao redor do mundo.
Acesso à plataforma por 6 meses
Conteúdos originais Echos e download de todas as ferramentas utilizadas na jornada
O curso é uma alavanca para a criação e desenvolvimento de sistemas, produtos e serviços!
Sergio Luiz - Fecomercio Santa Catarina
O Business Design Experience foi uma oportunidade excelente para compreender mais sobre o mundo dos negócios escaláveis e como prétotipar uma ideia em negócio! Literalmente nos leva a pensar fora da caixa!!
O curso trouxe depoimento e cases, muita interação e entrosamento dos participantes, aprendizagem rápida, colocamos a mão na massa. Além disso, houve um equilíbrio entre teoria e prática e jogo de cintura do facilitador
O conteúdo específico de business proporciona uma visão direcionada e aplicada do pensamento de design, que foi de encontro ao que eu buscava. Acredito que seja válido para pessoas que estejam começando em qualquer um dos dois lados: design e business
Rafael CostaPontaltech / Product Designer/UX/UI
Experiência fantástica, com informações sensacionais e conteúdo bem atualizado e interativo.
onde eles trabalham
6x de R$
Total: R$ 2.600,00
8 encontros de até 3h de duração, todos ao vivo
Acesso à rede global de inovadores da Echos, com milhares de pessoas ao redor do mundo.
Acesso à plataforma por 6 meses
Conteúdos originais Echos e download de todas as ferramentas utilizadas na jornada
A Echos é um laboratório de inovação pioneiro em ensino e consultoria de inovação e Design no Brasil. Única organização de mercado na América Latina reconhecida pelo GDTA – Global Design Thinking Alliance e parceiro do Google News Initiative Asia Pacific
Acreditamos no poder do Design para transformar realidades e construir futuros desejáveis.
* O curso será realizado nos dias e datas divulgados mediante quórum mínimo.
Echos School of Design Thinking - Terms and Conditions
This website at www.schoolofdesignthinking.echos.cc (Site) is a website where you can browse, select and enroll in educational and innovation knowledge courses (Courses) advertised on the Site from Echos Innovation Lab Pty Ltd ABN 65 617 491 424 (Echos, us or we).
Please read these terms and conditions before accessing or using the Site. If you are under 18 years of age, then you must obtain your parent or guardian’s consent before accessing and using the Site.
Your access to and use of the Site, including your enrolment or participation in Courses through the Site, is subject to these terms and conditions.
The terms and conditions also apply to the sale of any Courses via methods other than the Site, including where Courses are given as a gift, sales by telephone, in person or other means, unless otherwise agreed in writing.
The information contained in this Site and in any Courses is provided in good faith on an "as is" basis. Echos does not represent or warrant the reliability, accuracy or completeness of the information contained on this Site and does not claim, represent or warrant the suitability of any Courses for any person. Courses and any materials provided as part of the Courses (Course Materials) are intended as a learning aid and guide only, and are not a substitute for tailored advice or your own study. To the extent permitted by law, Echos is not responsible or liable for any Liabilities (direct, indirect or consequential losses and damages) arising in any way (including without limitation negligence) for errors in, or omissions from, the information in this Site, the Course or Course Materials.
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completing your enrolment and purchasing tickets for the Courses through the Site; and/or
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Changes to these Terms and Conditions
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Acceptance or Rejection of an Enrolment
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Warranty and Liability
Echos accepts liability for all legal guarantees and warranties expressed or implied to the transactions under the Australian Consumer Law in Schedule 2 of the Competition and Consumer Act 2010 (Cth), or any other legislation (such as the Fair Trading Acts (or equivalent legislation) in each State and Territory) the effect of which cannot be excluded.
Where we are permitted by law (and subject to clause 15.1):
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Termination and/or Suspension of Account
We may immediately suspend, terminate or limit your access to and use of the Site and (where relevant) your account if we reasonably suspect that you have commit fraudulent act and/or you breach these terms and conditions.
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This agreement is governed by the laws of Australia. Each party submits to the non-exclusive jurisdiction of the courts of that place.
Capitalised terms used are defined in these terms and conditions.
In these terms:
“GST” has the meaning it has in the A New Tax System (Goods and Services Tax) Act 1999 (Cth)
“Liabilities” means all direct and/or indirect liability for: costs; damages; losses; claims, causes of action, accidents; injuries; deaths; law and traffic violations; and expenses including but not limited to legal fees.
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Our business and the purpose of collection
We are in the business of providing educational and innovation knowledge courses (Courses). We collect personal information primarily to provide the Courses to you (Purpose).
In particular, we collect your personal information so that we can carry out the following actions:
to provide you with the Courses and any other products, services and information that you have requested from us;
to communicate with you, including about the Courses, products, services and events which might interest you;
to provide you with information or advice;
process payments by you to us for our services;
to create accounts, tax invoices or receipts;
to provide your personal information to third parties that assist us in providing and/or delivering the Courses or other goods or services you or they have requested;
to consider and respond to feedback from you;
to comply with laws or regulations or to comply with any directions given by regulators or authorities.
We may disclose additional purposes for collection of your personal information in collection statements at the point of collection.
Personal information we collect
When used in this policy, “personal information” has the meaning given to that term in the Privacy Act 1988 (Cth). We may collect the following types of personal information from you:
residential or business address;
financial and payment information;
age and date of birth;
businesses you operate; and
your personal preferences, thoughts, ideas, goals and opinions.
Sensitive information is information about you that reveals your racial or ethnic origin, political opinions, religious or philosophical beliefs or affiliations, membership of a professional or trade association, membership of a trade union, details of health, disability, sexual orientation or criminal record.
It is our policy to only collect your sensitive information where it is reasonably necessary for our functions or activities and either you have consented or we are required or authorised under law to do so.
How we collect your personal information
Collection of your personal information can occur through the following interactions:
when you communicate with us directly (by email, in person, telephone, direct mail or any other means);
when we interact with you during the Courses or in relation to any other products or services; and/or
when you visit our website and social media pages, or access or contribute to digital platforms and applications managed by us (Online Platforms).
We may use temporary (session) cookies or permanent cookies when you access our Online Platforms. This allows us to recognise your browser and track the web pages you have visited.
You can switch off cookies by adjusting the settings on your web browser.
How we hold your personal information
We may hold your personal information in either electronic or hard copy form.
If you provide information to us electronically we retain this information in our computer systems and databases. If you provide information to us in hard copy (paper) this information is normally retained in our files and a copy is made to our electronic files.
We use industry standard security measures to safeguard and protect your information.
If we are unable to collect your personal information
If we are unable to collect your personal information, some or all of the following may occur:
we may be unable to provide the Courses or other products and services to you;
we may be unable to communicate with you to provide information about the Courses or other products or services that you have procured from us, or may intend to procure in the future;
we may be unable to tailor the content of our marketing communications to suit your preferences;
your experience when interacting with us may be delayed or not as efficient as you may expect.
Disclosure of your personal information
Your personal information may be disclosed in connection with any Purpose to any of the following:
our employees, contractors or service providers, to the extent reasonably necessary to fulfil our obligations to you;
our business advisors, including lawyers, accountants or other professional service providers, to the extent reasonably required;
suppliers, clients and other third parties with whom we have commercial relationships, for business, payment processing, delivery, marketing and related purposes;
if required by law, to any person authorised by such law.
Overseas disclosure of personal information
We may disclose your personal information to third parties and service providers located overseas in connection with any Purpose, including to overseas cloud computing hosts. We take reasonable steps to ensure that the overseas recipients of your personal information do not breach the privacy obligations relating to your personal information.
We may contact you with direct marketing communications and information about Courses or other products or services offered by us or our partners via telephone, email, SMS, or regular mail.
If you have indicated a preference for a method of communication, we will endeavour to use that method wherever practical to do so.
You may opt out of receiving marketing communications at any time by responding via the channel in which you received the marketing communication, or by contacting us (see contact information below). You can unsubscribe from emails by clicking the unsubscribe link on the footer of the email communication you have received.
How you may access your information
You may access your personal information held by Echos by making a request to us.
Email: firstname.lastname@example.orgCorrection of your personal information
If you would like us to update or amend your personal information, please contact us and we will make the requested amendments.
We may ask you to verify your identity to ensure that personal information we hold is not improperly accessed.
If you feel your privacy has been breached, please contact us using the contact information above setting out the circumstances and reasons for your complaint.
Presença GlobalA Escola de Design Thinking é uma iniciativa da Echos, um laboratório de inovação.
Telefone 1300 502 006
ABN 65 617 491 424
Rua Baluarte, 672
Telefone +55 11 3476 2300