Times de design estão encontrando desafios que nunca experienciaram antes. Problemas sociais e de negócio evoluíram além do que a maioria das pessoas experimentou em sua vida profissional. As soluções de design necessárias para solucionar esses problemas devem ser radicais para se equiparar à esses desafios. Obter o comprometimento da organização e do gerenciamento mais amplos pode ser difícil em tempos de incerteza, então como os designers alcançam esse “Sim” crítico?
A resposta está em criar as condições para a empresa dizer ‘sim’ com mais frequência, tentar coisas novas e experimentar. É aqui que a liderança pelo design pode salvar o dia. Um líder de design sabe como abordar um projeto e entende qual a possibilidade dentro dos limites atuais. Eles podem avaliar uma situação e entender as limitações, o que não pode ser alterado e identificar o espaço em que uma equipe pode alcançar o sucesso.
Eles operam na linha de frente de suas disciplinas de design, seja ela arquitetura, produto ou digital. Eles entendem como criar sinergia, síntese e encontrar a oportunidade certa para inovação. Líderes de design ficam ficam atentos à sua visão de futuro, e no que precisam manter o foco. Eles possuem um entendimento claro das necessidades chave de seus clientes, do negócio, e o valor que podem entregar.
Liderança Tradicional Versus Liderança Pelo Design
A liderança tradicional é muito boa em criar estruturas e processos que são construídos para replicação. Ela foca no gerenciamento de habilidades como fluxos de trabalho e atua na capacidade de gerenciamento de projetos
Liderança pelo design, por outro lado, foca em encontrar espaços de oportunidades para um projeto ou time. Um líder de design sabe como criar as condições para a nova realidade ou nova solução emergir. É sobre criar as condições para fazer um projeto acontecer. Se um líder precisar que a equipe participe, ele facilitará. Se isso significa providenciar mais infraestrutura o líder fará com que isso aconteça. Se é preciso mais acesso à tecnologia, então o líder se concentrará em conseguir isso. Liderança pelo design concentra-se em fornecer as condições para a criatividade prosperar, para que novas idéias surjam e para atingir altos níveis de design e gerar impacto.
Quem é Um Líder de Design?
Um líder de design sabe como lidar com a ambiguidade e criar coisas novas. Eles se tornam mestres em desenhar novas soluções, resolver problemas complexos e ajudar o time a atingir os melhores resultados possíveis, independente do que eles estão projetando. Eles fornecem um espaço de divergência para a que a criatividade tenha um fluxo livre sem aderir estritamente a um processo único. Por outro lado, eles também sabem quando manter o espaço para a convergência de ideias. Eles podem ser ágeis e se mover rapidamente em direção a uma entrega final.
Eles são mestres em um campo específico do design. Por exemplo, se eles estão projetando um espaço digital, eles se destacam no design digital. Líderes de design conseguem articular claramente valores e agir como um diplomata para o design dentro de uma organização ou com parceiros externos e pares. Eles trabalham para criar oportunidades de design colaborativamente com outras unidades de negócio. Eles injetam design em toda conversa para abrir portas estratégicas e assim começar a influenciar culturas internas de trabalho. Eles trabalham para reunir diversos tipos de conhecimento para criar ambientes de trabalho dinâmicos. Um líder de design entende como criar um ecossistema criativo de resolução de problemas.
Como se Usa a Liderança em Design em Uma Organização?
A liderança pelo design aplicada dentro de organizações cria novas oportunidades para mais ‘sims’, novas formas de colaboração e permite que novos tipos de pessoas se posicionem para assumir um papel de liderança. Mas como tudo isso funciona dentro do ambiente de um negócio?
A ideia central é nunca caminhar sozinho. Por exemplo, alguns problemas irão demandar colaborações entre o design e o time de marketing. Ou o time de design e de produto. Ou o de design e engenharia. É uma metodologia pela qual a equipe de design se conecta a diferentes unidades de negócios para colaboração e polinização cruzada de idéias. Isso deve se tornar uma prática para manter o time de design dinâmico e interagir com todos os níveis da organização. Em outras palavras, design é importante demais para ficar apenas na mão de designers. Design deve influenciar a ética de uma empresa. Ele deve ajudar a definir onde dados são usados ou coletados. Ele deve definir como usuários interagem com interfaces digitais. O design deve sempre ser feito em colaboração com outras especialidades e conhecimento dentro de um negócio.
Então, quais os Benefícios da Liderança pelo Design?
Em essência, a liderança pelo design ajuda a criar uma polinização cruzada, uma abertura à criatividade, e abordagens radicais à solução de problemas que abrem muitas portas para empresas e organizações. Os benefícios desse estilo de infundir design e liderança em todos os níveis de uma organização ajuda a criar abertura para inovação, e assim abrir portas que anteriormente estavam fechadas com um categórico ‘não’.
Esse papel de liderança está aberto para qualquer um que seja corajoso o suficiente para arriscar. Se você se sente chamado a participar desta revolução, envie-nos um e-mail. Iremos divulgar detalhes de uma nova experiência de aprendizagem em breve. Inscreva-se para ser notificado quando mais detalhes forem divulgados!
Originalmente do Michigan, vive atualmente em Melborne, Megan se considera uma cidadã do mundo. Ela vem descobrindo histórias desde 2012, se especializando em estratégia de narrativas e storytelling para negócios que ousam criar novas realidades e futuros.
Ela viajou o mundo conduzindo oficinas em Nova York, Londres e Berlim, e mais recentemente em Lisboa na House of Beautiful Business em 2019 para ensinar pessoas como conectar com storytelling para entregar estratégias e resultados de negócio.
Colocando a empatia em primeiro lugar no negócios e na vida, ela ama compartilhar seu conhecimento ao falar, treinar e oferecer consultoria em projetos que estão mudando o mundo.
Echos School of Design Thinking - Terms and Conditions
This website at www.schoolofdesignthinking.echos.cc (Site) is a website where you can browse, select and enroll in educational and innovation knowledge courses (Courses) advertised on the Site from Echos Innovation Lab Pty Ltd ABN 65 617 491 424 (Echos, us or we).
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Changes to these Terms and Conditions
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This agreement is governed by the laws of Australia. Each party submits to the non-exclusive jurisdiction of the courts of that place.
Capitalised terms used are defined in these terms and conditions.
In these terms:
“GST” has the meaning it has in the A New Tax System (Goods and Services Tax) Act 1999 (Cth)
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Our business and the purpose of collection
We are in the business of providing educational and innovation knowledge courses (Courses). We collect personal information primarily to provide the Courses to you (Purpose).
In particular, we collect your personal information so that we can carry out the following actions:
to provide you with the Courses and any other products, services and information that you have requested from us;
to communicate with you, including about the Courses, products, services and events which might interest you;
to provide you with information or advice;
process payments by you to us for our services;
to create accounts, tax invoices or receipts;
to provide your personal information to third parties that assist us in providing and/or delivering the Courses or other goods or services you or they have requested;
to consider and respond to feedback from you;
to comply with laws or regulations or to comply with any directions given by regulators or authorities.
We may disclose additional purposes for collection of your personal information in collection statements at the point of collection.
Personal information we collect
When used in this policy, “personal information” has the meaning given to that term in the Privacy Act 1988 (Cth). We may collect the following types of personal information from you:
residential or business address;
financial and payment information;
age and date of birth;
businesses you operate; and
your personal preferences, thoughts, ideas, goals and opinions.
Sensitive information is information about you that reveals your racial or ethnic origin, political opinions, religious or philosophical beliefs or affiliations, membership of a professional or trade association, membership of a trade union, details of health, disability, sexual orientation or criminal record.
It is our policy to only collect your sensitive information where it is reasonably necessary for our functions or activities and either you have consented or we are required or authorised under law to do so.
How we collect your personal information
Collection of your personal information can occur through the following interactions:
when you communicate with us directly (by email, in person, telephone, direct mail or any other means);
when we interact with you during the Courses or in relation to any other products or services; and/or
when you visit our website and social media pages, or access or contribute to digital platforms and applications managed by us (Online Platforms).
We may use temporary (session) cookies or permanent cookies when you access our Online Platforms. This allows us to recognise your browser and track the web pages you have visited.
You can switch off cookies by adjusting the settings on your web browser.
How we hold your personal information
We may hold your personal information in either electronic or hard copy form.
If you provide information to us electronically we retain this information in our computer systems and databases. If you provide information to us in hard copy (paper) this information is normally retained in our files and a copy is made to our electronic files.
We use industry standard security measures to safeguard and protect your information.
If we are unable to collect your personal information
If we are unable to collect your personal information, some or all of the following may occur:
we may be unable to provide the Courses or other products and services to you;
we may be unable to communicate with you to provide information about the Courses or other products or services that you have procured from us, or may intend to procure in the future;
we may be unable to tailor the content of our marketing communications to suit your preferences;
your experience when interacting with us may be delayed or not as efficient as you may expect.
Disclosure of your personal information
Your personal information may be disclosed in connection with any Purpose to any of the following:
our employees, contractors or service providers, to the extent reasonably necessary to fulfil our obligations to you;
our business advisors, including lawyers, accountants or other professional service providers, to the extent reasonably required;
suppliers, clients and other third parties with whom we have commercial relationships, for business, payment processing, delivery, marketing and related purposes;
if required by law, to any person authorised by such law.
Overseas disclosure of personal information
We may disclose your personal information to third parties and service providers located overseas in connection with any Purpose, including to overseas cloud computing hosts. We take reasonable steps to ensure that the overseas recipients of your personal information do not breach the privacy obligations relating to your personal information.
We may contact you with direct marketing communications and information about Courses or other products or services offered by us or our partners via telephone, email, SMS, or regular mail.
If you have indicated a preference for a method of communication, we will endeavour to use that method wherever practical to do so.
You may opt out of receiving marketing communications at any time by responding via the channel in which you received the marketing communication, or by contacting us (see contact information below). You can unsubscribe from emails by clicking the unsubscribe link on the footer of the email communication you have received.
How you may access your information
You may access your personal information held by Echos by making a request to us.
Email: firstname.lastname@example.orgCorrection of your personal information
If you would like us to update or amend your personal information, please contact us and we will make the requested amendments.
We may ask you to verify your identity to ensure that personal information we hold is not improperly accessed.
If you feel your privacy has been breached, please contact us using the contact information above setting out the circumstances and reasons for your complaint.
Presença GlobalA Escola de Design Thinking é uma iniciativa da Echos, um laboratório de inovação.
Ground Floor, 3 Hickson Road
The Rocks 2010,
Phone 1300 502 006
ABN 65 617 491 424
Rua Baluarte, 672
Phone +55 11 3476 2300