Chico Adelano, Head of Design da Echos, participou, nesta quarta-feira (4/12), do Festival de Inovação e Cultura Empreendedora (FICE). Em seu workshop, ele discutiu formas de antecipar e projetar para além das tendências, traçando caminhos ativamente para os negócios. “Não permita que a inércia construa o futuro do seu negócio”, diz Chico. “A primeira pessoa a virar a chave é você. Se você não fizer, o concorrente ou o mercado fará na sua frente.”

A revista Época Negócios entrevistou Chico Adelano e publicou uma matéria na qual ele fala sobre as táticas que um negócio deve ter para o futuro e como o Design Thinking pode ajudar nesta estratégia. Leia aqui a matéria completa.

Ricardo Ruffo

Ricardo Ruffo is a born entrepreneur, educator, speaker and explorer. As a writer by passion Ricardo daydreams on how the world is changing fast and how it could be.

Ruffo is the founder and global CEO of Echos, an independent innovation lab driven by design and its business units: School of Design Thinking, helping to shape the next generation of innovators in 3 countries, Echos – Innovation Projects and Echos – Ventures. As an entrepreneur, he has impacted more than 35.000 students worldwide and led innovation projects for Google, Abbott, Faber-Castell and many more.

Specialist in innovation and design thinking, with extensions in renowned schools like MIT and Berkeley in the United States. Also expert in Social Innovation at the School of Visual Arts and Design Thinking at HPI – dSchool, in Germany.

Naturally curious, love gets ideas flying off the paper. He always tries to see things from different angles to enact better futures. In his free time, spend exploring uninhabited places around the world surfing.