Durante esta semana aconteceu um dos maiores festivais de inovação do país, o Whow Festival. Durante seus três dias, o evento reuniu as empresas mais inovadoras do Brasil, para promover atividades conduzidas pelos profissionais de inovação, líderes e executivos dessas empresas.
Além das visitas às companhias, os profissionais mais brilhantes da economia criativa se reuniram no Teatro Aché, em São Paulo, abordando temas para o público aprender como inovar com quem realmente entende do assunto. E como a inovação faz parte do DNA da Echos, não tínhamos como ficar de fora dessa.
O que fomos fazer no Whow Festival?
Nossa participação no evento se deu em dois momentos:
No segundo dia (25/07), nosso gerente nacional de negócios Mário Rosa e nosso chefe de design e inovação Chico Adelano, participaram do painel INOVAÇÃO TEM MÉTODO. DO DESIGN THINKING AOS SQUADS – COMO PRODUZIR IDEIAS QUE MUDAM TUDO? Também estiveram na palestra Juliana Feitosa, fundadora do Laboratório de Criatividade, Romeo Busarello, diretor de Marketing e Ambientes Digitais da Tecnisa e Paulo Frossard, vice-presidente de desenvolvimento de negócios.
Muito foi falado do desafio de aplicar a inovação em ambientes tradicionais. O design thinking tem sido amado e temido ao mesmo tempo: sabe-se de sua importância para as mudanças, mas ainda há uma dificuldade de mudar o status quo.
Por isso, a luta para implementar a inovação se dá no dia a dia: com muito diálogo e capacidade de articulação. Também é preciso perder o medo de errar, assim como diz Mário: “Sair um pouco da relação do ROI (Returning of Investment) para o ROL (Returning of Learning). Se a gente começar a inverter essa lógica o erro passa a não ser o erro e a aprendizagem vira evolução”, diz Rosa.
No outro dia, 26/07 recebemos na Echos uma visita dos participantes do evento. Além de conhecer nossa casa, eles puderam participar de uma atividade prática para experimentar os três valores do design thinking: empatia, colaboração e experimentação.
Ricardo Ruffo is a born entrepreneur, educator, speaker and explorer. As a writer by passion Ricardo daydreams on how the world is changing fast and how it could be.
Ruffo is the founder and global CEO of Echos, an independent innovation lab driven by design and its business units: School of Design Thinking, helping to shape the next generation of innovators in 3 countries, Echos – Innovation Projects and Echos – Ventures. As an entrepreneur, he has impacted more than 35.000 students worldwide and led innovation projects for Google, Abbott, Faber-Castell and many more.
Specialist in innovation and design thinking, with extensions in renowned schools like MIT and Berkeley in the United States. Also expert in Social Innovation at the School of Visual Arts and Design Thinking at HPI – dSchool, in Germany.
Naturally curious, love gets ideas flying off the paper. He always tries to see things from different angles to enact better futures. In his free time, spend exploring uninhabited places around the world surfing.
Echos School of Design Thinking - Terms and Conditions
This website at www.schoolofdesignthinking.echos.cc (Site) is a website where you can browse, select and enroll in educational and innovation knowledge courses (Courses) advertised on the Site from Echos Innovation Lab Pty Ltd ABN 65 617 491 424 (Echos, us or we).
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When used in this policy, “personal information” has the meaning given to that term in the Privacy Act 1988 (Cth). We may collect the following types of personal information from you:
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businesses you operate; and
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It is our policy to only collect your sensitive information where it is reasonably necessary for our functions or activities and either you have consented or we are required or authorised under law to do so.
How we collect your personal information
Collection of your personal information can occur through the following interactions:
when you communicate with us directly (by email, in person, telephone, direct mail or any other means);
when we interact with you during the Courses or in relation to any other products or services; and/or
when you visit our website and social media pages, or access or contribute to digital platforms and applications managed by us (Online Platforms).
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We may hold your personal information in either electronic or hard copy form.
If you provide information to us electronically we retain this information in our computer systems and databases. If you provide information to us in hard copy (paper) this information is normally retained in our files and a copy is made to our electronic files.
We use industry standard security measures to safeguard and protect your information.
If we are unable to collect your personal information
If we are unable to collect your personal information, some or all of the following may occur:
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your experience when interacting with us may be delayed or not as efficient as you may expect.
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Your personal information may be disclosed in connection with any Purpose to any of the following:
our employees, contractors or service providers, to the extent reasonably necessary to fulfil our obligations to you;
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suppliers, clients and other third parties with whom we have commercial relationships, for business, payment processing, delivery, marketing and related purposes;
if required by law, to any person authorised by such law.
Overseas disclosure of personal information
We may disclose your personal information to third parties and service providers located overseas in connection with any Purpose, including to overseas cloud computing hosts. We take reasonable steps to ensure that the overseas recipients of your personal information do not breach the privacy obligations relating to your personal information.
We may contact you with direct marketing communications and information about Courses or other products or services offered by us or our partners via telephone, email, SMS, or regular mail.
If you have indicated a preference for a method of communication, we will endeavour to use that method wherever practical to do so.
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How you may access your information
You may access your personal information held by Echos by making a request to us.
Email: email@example.comCorrection of your personal information
If you would like us to update or amend your personal information, please contact us and we will make the requested amendments.
We may ask you to verify your identity to ensure that personal information we hold is not improperly accessed.
If you feel your privacy has been breached, please contact us using the contact information above setting out the circumstances and reasons for your complaint.
Presença GlobalA Escola de Design Thinking é uma iniciativa da Echos, um laboratório de inovação.
Telefone 1300 502 006
ABN 65 617 491 424
Rua Baluarte, 672
Telefone +55 11 3476 2300