Líderes que conseguem criar ambientes de trabalho efetivos e sustentáveis proporcionam aos seus times uma maior capacidade de resolver problemas de maneiras mais criativas. Essas equipes tendem a superar aquelas que aderem ao status quo. Então, que tipo de mudanças você pode fazer e escalar para ajudar sua empresa a se tornar mais inovadora? Tudo pode começar com simples métodos como adotar ferramentas digitais, implementar um novo processo interno e introduzir ambientes físicos adaptáveis que podem ser modificados para apoiar os modos de trabalho. Aqui estão 5 dicas levantadas por Sean Tang, designer quantitativo organizacional de IDEO e David Aycan, diretor de gestão também da IDEO.
1. Crie uma visão compartilhada
Ilustre o futuro de sua equipe para mostrar a seus colegas o que eles estão fazendo e quais novos comportamentos precisarão adotar para chegar lá. Uma visão para o futuro não deve apenas criar um entendimento compartilhado sobre o que precisa mudar, mas, mais importante, explicar por quê. Para começar, identifique quem você está atendendo, qual valor sua equipe pode oferecer e o que você precisa para atingir suas metas.
Depois, crie um conjunto de princípios orientadores para ajudar a conter o escopo das iniciativas que você assumirá. Essa lista ajudará você a manter o foco e evitar é a fazer muita coisa de uma só vez. Em seguida, compare esses princípios orientadores com as prioridades estratégicas de sua organização para garantir que seu plano seja escalável, tenha um impacto positivo em seus negócios e possa influenciar o trabalho diário de suas equipes.
De acordo com dados do C∆, as equipes que usam seu propósito para orientar suas tomadas de decisão têm 61% mais bem-sucedidas do que as equipes que não o fazem.
2. Deixe suas equipes tomarem conta de seu espaço
Frequentemente, as organizações controlam excessivamente a maneira como as equipes trabalham, seja na tentativa de limitar a responsabilidade ou manter o controle. Mas essa supervisão extrema suprime a criatividade e a colaboração. Também sinaliza para os funcionários que eles são apenas engrenagens em uma máquina; se o trabalho deles não parecer importante, eles se soltarão mental e emocionalmente.
Quando os líderes projetam ambientes de trabalho com as necessidades de suas equipes em mente, é mais provável que eles se envolvam e estejam dispostos a adotar comportamentos novos e melhores. Pense sobre como seus valores e visão estão representados no espaço do seu time. Você tem protótipos iniciais por aí representando o valor da experimentação? Os seus espaços de trabalho comunitários realmente incentivam a colaboração? (Você tem espaços de trabalho comunitários?)
Ambientes modernos de trabalho devem encorajar, e não ditar, os comportamentos mais produtivos.
A ideia é projetar um ambiente que estimule a colaboração e a experimentação, tão cruciais para o trabalho criativo, ao mesmo tempo em que capacita as equipes a se adaptarem à medida que surgem novos desafios. Os dados do C∆ mostram que as equipes que trabalham de forma colaborativa e têm espaços e ferramentas flexíveis para experimentar são 32% mais bem-sucedidas do que as equipes que não o fazem.
3. Aprenda como suas equipes realmente funcionam
Parece básico, mas muitos líderes não sabem os detalhes de como suas equipes trabalham, o que significa que eles não sabem como criar as condições que trarão o sucesso. Certifique-se de fazer um check-in com suas equipes para ter uma ideia do que eles amam, detestam e querem ajustar na maneira como sua empresa trabalha. Fique de olho nas novidades– pessoas que estão usando ferramentas e espaços de maneiras não convencionais – manipulando o que está disponível para dar suporte da melhor maneira possível. E certifique-se de que todos tenham as ferramentas de que precisam: por exemplo, organizações que restringem o acesso a ferramentas de colaboração on-line são às vezes forçadas a recriar os mesmos benefícios usando uma combinação de gerenciamento de projetos, compartilhamento de arquivos e software de mensagens.
4. Tudo começa com protótipos
Tem uma ideia para um novo método de brainstorming ou um espaço de trabalho mais eficaz? Teste-o prototipando com equipes de alto desempenho.
A chave não é começar com a solução perfeita, mas chegar a algo que funcione e melhore continuamente. Identifique equipes entusiasmadas com a mudança e comece por aí. E não se esqueça de procurar sugestões para seus funcionários – nem todas as mudanças precisam vir de cima, e as equipes têm um melhor senso de suas próprias necessidades.
A prototipagem é um processo iterativo, portanto, as equipes devem ter a liberdade de testar muitas ideias. De acordo com dados do C∆, as equipes que testam cinco ou mais soluções em paralelo têm 42% mais chances de criar soluções de sucesso do que equipes que não fazem prototipagem rápida.
5. Consolide e compartilhe o que aprendeu
À medida que as equipes crescem e amadurecem, as lições que aprendem ao experimentar seus ambientes de trabalho devem ser estruturadas e compartilhadas com toda a organização. Compartilhar as características de ambientes de trabalho eficazes pode ajudar novos funcionários a desenvolver comportamentos produtivos mais rapidamente. Considere criar eventos ou programas que permitam que as equipes compartilhem as lições que aprenderam com a criação de protótipos e inspirem outras pessoas a adotar alterações semelhantes ou iniciar seus próprios experimentos
Os dados do C∆ mostram que as equipes que têm acesso a informações sobre iniciativas anteriores têm 51% mais chances de criar soluções bem-sucedidas. Criar mudanças e capacitar as pessoas para determinar seus ambientes de trabalho ideais são as ferramentas mais poderosas que os líderes podem usar para definir as condições para a inovação.
Essas alterações têm um impacto significativo na capacidade de uma empresa de competir em um futuro incerto. Mas não se deixe intimidar pela enormidade do desafio. Só é preciso empatia, capacitação e curiosidade para colocar você e suas equipes em uma jornada rumo à autodescoberta.
Ricardo Ruffo is a born entrepreneur, educator, speaker and explorer. As a writer by passion Ricardo daydreams on how the world is changing fast and how it could be.
Ruffo is the founder and global CEO of Echos, an independent innovation lab driven by design and its business units: School of Design Thinking, helping to shape the next generation of innovators in 3 countries, Echos – Innovation Projects and Echos – Ventures. As an entrepreneur, he has impacted more than 35.000 students worldwide and led innovation projects for Google, Abbott, Faber-Castell and many more.
Specialist in innovation and design thinking, with extensions in renowned schools like MIT and Berkeley in the United States. Also expert in Social Innovation at the School of Visual Arts and Design Thinking at HPI – dSchool, in Germany.
Naturally curious, love gets ideas flying off the paper. He always tries to see things from different angles to enact better futures. In his free time, spend exploring uninhabited places around the world surfing.
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Email: firstname.lastname@example.orgCorrection of your personal information
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Presença GlobalA Escola de Design Thinking é uma iniciativa da Echos, um laboratório de inovação.
Telefone 1300 502 006
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