O Projeto IRIS, nossa iniciativa que fomenta a construção do futuro desejável no Brasil a partir da igualdade de gênero e liberdade do feminino, está com inscrições abertas para a seleção de embaixadores nas 5 regiões do país. Criado para propor soluções que transformam realidades e constroem futuros desejáveis, o projeto tem como principais objetivos transformar o Brasil em um país mais seguro para as mulheres, fomentar a equidade de gênero nas ruas, casas, escolas e ambientes de trabalho, e desenhar um futuro desejável para a liberdade do feminino no país.
O IRIS está à procura de pessoas criativas, defensoras de causas humanas, interessadas em inovação, com forte atuação na comunidade ao seu redor e maiores de idade. Além disso, elas precisam ter o desejo de se envolver em um projeto com propósito, gostar de organizar eventos e de colocar em prática tudo que aprenderem. Os embaixadores serão os responsáveis pela organização, divulgação e realização dos workshops sobre design thinking com os inscritos da região. Durante as aulas, os participantes poderão expor ideias para gerar impacto imediato para a desejada liberdade do feminino no futuro próximo do Brasil.
O trabalho do embaixador é voluntário, e a Echos oferecerá formação presencial em design thinking, uma abordagem que permite encontrar soluções inovadoras para problemas complexos, focando nas necessidades das pessoas. Os embaixadores de outras cidades receberão apoio para vir para São Paulo receber os treinamentos. “Eles serão os verdadeiros multiplicadores das ideias do IRIS, facilitando que projetos possam ser desenvolvidos pelas comunidades locais. Para isso, deverão se comprometer em participar dos treinamentos e da rede de comunicação criada para o projeto, se engajando nas conversas, ações e desenvolver as soluções que irão contribuir para atingir até 2030 a igualdade de gênero e a liberdade do feminino”, Explica Francisca Limberger, uma das criadoras do Projeto IRIS.
As inscrições para participar dos workshops e do processo seletivo para embaixador já podem ser feitas na página oficial do projeto. Em outubro será aberta a inscrição para o prêmio IRIS, criado para reconhecer as melhores soluções que, até 2030, promovam a igualdade de gênero e liberdade do feminino no Brasil. As ideias serão avaliadas por um comitê e premiadas em dezembro nas seguintes categorias: segurança pública, igualdade de gênero no trabalho, igualdade de gênero na escola, liberdade do feminino e segurança doméstica. Também serão aceitas ideias desenvolvidas fora das sessões de ativação.
“Como um laboratório de inovação orientado pelo design, nosso objetivo é trabalhar em colaboração com pessoas de todos os gêneros, a partir de uma chamada aberta sem restrições de idade ou classe social. Durante o ano de 2018 desenvolveremos sessões de ativação através do design para mapear os problemas locais e propor soluções que possam ser implementadas imediatamente para a construção do futuro desejável e da liberdade do feminino no Brasil”, explica a designer Juliana Proserpio, cofundadora e diretora da Echos.
A ideia do Projeto IRIS nasceu durante uma oficina de empatia profunda organizada pela Echos na segunda edição nacional do evento What Design Can Do, realizada na cidade de São Paulo em 2016. “Os participantes foram convidados a vivenciar situações que remetem à violência para entende esse impacto na vida das mulheres, e a partir de técnicas de Design Thinking tentar encontrar soluções para essa questão. Centrado no ser humano, o Design Thinking é um modelo mental que acelera a inovação e soluciona problemas complexos, com base em três grandes valores: empatia, colaboração e experimentação.
“Com esse primeiro mergulho, percebemos que o tema é muito mais complexo e enraizado do que imaginávamos. A desconexão com a feminilidade machuca homens e mata mulheres e trans. No Brasil, ainda vivemos diariamente crimes de feminicídio, mas também comportamentos culturais que também continuam a reforçar a desigualdade, a violência doméstica, o controle de liberdade, a disparidade salarial e o assédio sexual. Todos esses problemas estão entrelaçados e profundamente enraizados na cultura brasileira”, finaliza Juliana.
Ricardo Ruffo is a born entrepreneur, educator, speaker and explorer. As a writer by passion Ricardo daydreams on how the world is changing fast and how it could be.
Ruffo is the founder and global CEO of Echos, an independent innovation lab driven by design and its business units: School of Design Thinking, helping to shape the next generation of innovators in 3 countries, Echos – Innovation Projects and Echos – Ventures. As an entrepreneur, he has impacted more than 35.000 students worldwide and led innovation projects for Google, Abbott, Faber-Castell and many more.
Specialist in innovation and design thinking, with extensions in renowned schools like MIT and Berkeley in the United States. Also expert in Social Innovation at the School of Visual Arts and Design Thinking at HPI – dSchool, in Germany.
Naturally curious, love gets ideas flying off the paper. He always tries to see things from different angles to enact better futures. In his free time, spend exploring uninhabited places around the world surfing.
Echos School of Design Thinking - Terms and Conditions
This website at www.schoolofdesignthinking.echos.cc (Site) is a website where you can browse, select and enroll in educational and innovation knowledge courses (Courses) advertised on the Site from Echos Innovation Lab Pty Ltd ABN 65 617 491 424 (Echos, us or we).
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Capitalised terms used are defined in these terms and conditions.
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Our business and the purpose of collection
We are in the business of providing educational and innovation knowledge courses (Courses). We collect personal information primarily to provide the Courses to you (Purpose).
In particular, we collect your personal information so that we can carry out the following actions:
to provide you with the Courses and any other products, services and information that you have requested from us;
to communicate with you, including about the Courses, products, services and events which might interest you;
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to create accounts, tax invoices or receipts;
to provide your personal information to third parties that assist us in providing and/or delivering the Courses or other goods or services you or they have requested;
to consider and respond to feedback from you;
to comply with laws or regulations or to comply with any directions given by regulators or authorities.
We may disclose additional purposes for collection of your personal information in collection statements at the point of collection.
Personal information we collect
When used in this policy, “personal information” has the meaning given to that term in the Privacy Act 1988 (Cth). We may collect the following types of personal information from you:
residential or business address;
financial and payment information;
age and date of birth;
businesses you operate; and
your personal preferences, thoughts, ideas, goals and opinions.
Sensitive information is information about you that reveals your racial or ethnic origin, political opinions, religious or philosophical beliefs or affiliations, membership of a professional or trade association, membership of a trade union, details of health, disability, sexual orientation or criminal record.
It is our policy to only collect your sensitive information where it is reasonably necessary for our functions or activities and either you have consented or we are required or authorised under law to do so.
How we collect your personal information
Collection of your personal information can occur through the following interactions:
when you communicate with us directly (by email, in person, telephone, direct mail or any other means);
when we interact with you during the Courses or in relation to any other products or services; and/or
when you visit our website and social media pages, or access or contribute to digital platforms and applications managed by us (Online Platforms).
We may use temporary (session) cookies or permanent cookies when you access our Online Platforms. This allows us to recognise your browser and track the web pages you have visited.
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How we hold your personal information
We may hold your personal information in either electronic or hard copy form.
If you provide information to us electronically we retain this information in our computer systems and databases. If you provide information to us in hard copy (paper) this information is normally retained in our files and a copy is made to our electronic files.
We use industry standard security measures to safeguard and protect your information.
If we are unable to collect your personal information
If we are unable to collect your personal information, some or all of the following may occur:
we may be unable to provide the Courses or other products and services to you;
we may be unable to communicate with you to provide information about the Courses or other products or services that you have procured from us, or may intend to procure in the future;
we may be unable to tailor the content of our marketing communications to suit your preferences;
your experience when interacting with us may be delayed or not as efficient as you may expect.
Disclosure of your personal information
Your personal information may be disclosed in connection with any Purpose to any of the following:
our employees, contractors or service providers, to the extent reasonably necessary to fulfil our obligations to you;
our business advisors, including lawyers, accountants or other professional service providers, to the extent reasonably required;
suppliers, clients and other third parties with whom we have commercial relationships, for business, payment processing, delivery, marketing and related purposes;
if required by law, to any person authorised by such law.
Overseas disclosure of personal information
We may disclose your personal information to third parties and service providers located overseas in connection with any Purpose, including to overseas cloud computing hosts. We take reasonable steps to ensure that the overseas recipients of your personal information do not breach the privacy obligations relating to your personal information.
We may contact you with direct marketing communications and information about Courses or other products or services offered by us or our partners via telephone, email, SMS, or regular mail.
If you have indicated a preference for a method of communication, we will endeavour to use that method wherever practical to do so.
You may opt out of receiving marketing communications at any time by responding via the channel in which you received the marketing communication, or by contacting us (see contact information below). You can unsubscribe from emails by clicking the unsubscribe link on the footer of the email communication you have received.
How you may access your information
You may access your personal information held by Echos by making a request to us.
Email: firstname.lastname@example.orgCorrection of your personal information
If you would like us to update or amend your personal information, please contact us and we will make the requested amendments.
We may ask you to verify your identity to ensure that personal information we hold is not improperly accessed.
If you feel your privacy has been breached, please contact us using the contact information above setting out the circumstances and reasons for your complaint.
Presença GlobalA Escola de Design Thinking é uma iniciativa da Echos, um laboratório de inovação.
Telefone 1300 502 006
ABN 65 617 491 424
Rua Baluarte, 672
Telefone +55 11 3476 2300