O Dia Internacional da Mulher deste ano foi marcado por muita ação e reflexão. Aproveitamos a data para lançar o IRIS, nosso projeto que fomenta a construção do futuro desejável no Brasil a partir da igualdade de gênero e da liberdade do feminino. E para somar no projeto, estivemos presente no Fórum Fale em Medo, do Instituto Avon, cujo tema foi “A voz das redes: o que elas podem fazer pelo enfrentamento das violências contra as mulheres”.
Estiveram presentes pesquisadores, ativistas, representantes da sociedade civil e do poder público, além de formadores de opinião. Os debatedores discutiram sobre como o ambiente digital tem ajudado a enfrentar a violência contra as mulheres por meio da criação de ambientes seguros de acolhimento e cuidado, ao mesmo tempo em que, tem sido responsável por perpetuar muitas das violências sofridas por elas.
O evento começou com a apresentação das irmãs Carol e Vitória Marcilio. As Youtubers ficaram conhecidas por criarem covers com letras em resposta a músicas com teores machistas e misóginos.
Nadine Gasman, da ONU Mulheres também esteve presente apresentando a nova campanha da organização, a He for She, que também promove a igualdade de gênero. Ela contará com uma série de ações nas áreas de política, educação, saúde e trabalho.
Logo depois, foi hora da apresentação da pesquisa do Instituto AVON “A Voz das Redes: o que elas podem fazer pelo enfrentamento da violência contra as mulheres”. A pesquisa revelou dados surpreendentes sobre o debate de assédio, violência e suporte à mulher na internet. Confira abaixo:
Entre 2015 e 2017
Mensões sobre assédio cresceram 324%
Assédio virtual cresceu 26.000%
Grupos de suporte e apoio na rede cresceram 176%
As ativistas cresceram 500%
60% dos homens que entram no debate é para desqualificar a mulher e 10 % para apoiar
A primeira mesa de debates contou com a participação de Manoela Miklos, do blog Agora que São Elas (Folha de São Paulo), Nadine Gusman, da ONU Mulheres, Renato Dolci (Folks Netnografia), Fernanda Cerávolo (Google). Os participantes debateram sobre os resultados da pesquisa.
Manoela contou do espaço dado em seu blog para a figurinista Su Tonani denunciar o assédio do ator global José Mayer. E lembrou que apesar da importância de dar voz e espaço para as vítimas, existe o “dia seguinte da denúncia”, quando ela sofrerá uma série de ataques e julgamentos.
Neste momento, enviamos a pergunta-tema de nosso projeto IRIS: Como seria o futuro desejável do Brasil em relação à igualdade de gênero e liberdade do feminino? A resposta de Nadine Gusman, da ONU Mulheres você confere no vídeo que gravamos abaixo:
Luiza Brunet também esteve presenta para testemunhar a violência que sofreu e como se levantou após a situação. “É claro que com essa visibilidade também tem uma parte que não é boa, que me desqualificou, que me colocou contra a parede. Mas foi bom colocar esse tema em pauta, porque cada vez mais as pessoas vão conhecendo o assunto e podem ter uma opinião mais formada sobre isso”, disse Luiza.
A última mesa de debate teve o tema “Como projetar diálogos construtivos” e contou com a presença do mediador de conflitos Adam Kahane, a promotora do Ministério público Gabriela Manssur, a Youtuber Nátaly Neri do canal Afros & Afins e a socióloga especialista em infância Karina Fasson. Nátaly contou como conseguiu atingir um grande público discutindo política e feminismo em seu canal, ao mesmo tempo que atraiu haters, criminosos e assediadores. Gabriela Manssur concluiu com um dado importante: promover o empoderamento feminino sem trabalhar este aspecto com os homens, causa ainda mais violência.
E você, gostaria de se engajar mais na causa? Saiba mais sobre nosso projeto IRIS, existem muitas formas de participar! www.iris.echos.cc
Ricardo Ruffo is a born entrepreneur, educator, speaker and explorer. As a writer by passion Ricardo daydreams on how the world is changing fast and how it could be.
Ruffo is the founder and global CEO of Echos, an independent innovation lab driven by design and its business units: School of Design Thinking, helping to shape the next generation of innovators in 3 countries, Echos – Innovation Projects and Echos – Ventures. As an entrepreneur, he has impacted more than 35.000 students worldwide and led innovation projects for Google, Abbott, Faber-Castell and many more.
Specialist in innovation and design thinking, with extensions in renowned schools like MIT and Berkeley in the United States. Also expert in Social Innovation at the School of Visual Arts and Design Thinking at HPI – dSchool, in Germany.
Naturally curious, love gets ideas flying off the paper. He always tries to see things from different angles to enact better futures. In his free time, spend exploring uninhabited places around the world surfing.
Echos School of Design Thinking - Terms and Conditions
This website at www.schoolofdesignthinking.echos.cc (Site) is a website where you can browse, select and enroll in educational and innovation knowledge courses (Courses) advertised on the Site from Echos Innovation Lab Pty Ltd ABN 65 617 491 424 (Echos, us or we).
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Our business and the purpose of collection
We are in the business of providing educational and innovation knowledge courses (Courses). We collect personal information primarily to provide the Courses to you (Purpose).
In particular, we collect your personal information so that we can carry out the following actions:
to provide you with the Courses and any other products, services and information that you have requested from us;
to communicate with you, including about the Courses, products, services and events which might interest you;
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We may disclose additional purposes for collection of your personal information in collection statements at the point of collection.
Personal information we collect
When used in this policy, “personal information” has the meaning given to that term in the Privacy Act 1988 (Cth). We may collect the following types of personal information from you:
residential or business address;
financial and payment information;
age and date of birth;
businesses you operate; and
your personal preferences, thoughts, ideas, goals and opinions.
Sensitive information is information about you that reveals your racial or ethnic origin, political opinions, religious or philosophical beliefs or affiliations, membership of a professional or trade association, membership of a trade union, details of health, disability, sexual orientation or criminal record.
It is our policy to only collect your sensitive information where it is reasonably necessary for our functions or activities and either you have consented or we are required or authorised under law to do so.
How we collect your personal information
Collection of your personal information can occur through the following interactions:
when you communicate with us directly (by email, in person, telephone, direct mail or any other means);
when we interact with you during the Courses or in relation to any other products or services; and/or
when you visit our website and social media pages, or access or contribute to digital platforms and applications managed by us (Online Platforms).
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How we hold your personal information
We may hold your personal information in either electronic or hard copy form.
If you provide information to us electronically we retain this information in our computer systems and databases. If you provide information to us in hard copy (paper) this information is normally retained in our files and a copy is made to our electronic files.
We use industry standard security measures to safeguard and protect your information.
If we are unable to collect your personal information
If we are unable to collect your personal information, some or all of the following may occur:
we may be unable to provide the Courses or other products and services to you;
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we may be unable to tailor the content of our marketing communications to suit your preferences;
your experience when interacting with us may be delayed or not as efficient as you may expect.
Disclosure of your personal information
Your personal information may be disclosed in connection with any Purpose to any of the following:
our employees, contractors or service providers, to the extent reasonably necessary to fulfil our obligations to you;
our business advisors, including lawyers, accountants or other professional service providers, to the extent reasonably required;
suppliers, clients and other third parties with whom we have commercial relationships, for business, payment processing, delivery, marketing and related purposes;
if required by law, to any person authorised by such law.
Overseas disclosure of personal information
We may disclose your personal information to third parties and service providers located overseas in connection with any Purpose, including to overseas cloud computing hosts. We take reasonable steps to ensure that the overseas recipients of your personal information do not breach the privacy obligations relating to your personal information.
We may contact you with direct marketing communications and information about Courses or other products or services offered by us or our partners via telephone, email, SMS, or regular mail.
If you have indicated a preference for a method of communication, we will endeavour to use that method wherever practical to do so.
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How you may access your information
You may access your personal information held by Echos by making a request to us.
Email: email@example.comCorrection of your personal information
If you would like us to update or amend your personal information, please contact us and we will make the requested amendments.
We may ask you to verify your identity to ensure that personal information we hold is not improperly accessed.
If you feel your privacy has been breached, please contact us using the contact information above setting out the circumstances and reasons for your complaint.
Presença GlobalA Escola de Design Thinking é uma iniciativa da Echos, um laboratório de inovação.
Telefone 1300 502 006
ABN 65 617 491 424
Rua Baluarte, 672
Telefone +55 11 3476 2300