Hoje foi lançada a segunda fase do IRIS, projeto inovador que convida todos a desenhar futuros desejáveis para as mulheres.
Em 2016, durante o evento What Design Can Do, a Echos – Laboratório de Inovação recebeu um desafio: gerar uma experiência impactante para que homens e mulheres pudessem sentir na pele o que significa a violência contra mulher no Brasil, uma vez que o país possui uma taxa de feminicídio que o torna o 5º mais violento para as mulheres no mundo. “A partir do desafio, e tendo Design Thinking como abordagem, mergulhamos fundo para entender o que significa ser mulher em nossa sociedade”, lembra Juliana Proserpio, co-fundadora da Echos. Depois de um ano e meio, 12 workshops realizados e mais de 200 pessoas impactadas pela ação, a pesquisa do projeto chegou à sua primeira constatação: a desconexão com a feminilidade machuca homens e mata mulheres.
Nova etapa: construção do futuro desejável
A partir de hoje, IRIS inicia uma nova fase. Agora o desafio é desenvolver soluções tangíveis para, até 2030 atingir seus principais objetivos: construir um futuro desejável onde exista liberdade da expressão feminina independente do gênero; transformar o Brasil em um país seguro para as mulheres e fomentar a equidade de gênero nas ruas, casas, escolas e ambientes de trabalho. “A ideia é usar a abordagem com mulheres e homens para criar soluções que possam gerar impacto para a desejada liberdade dos valores femininos no futuro próximo do Brasil”, diz Juliana.
Diferente da ciência que se baseia nas teorias do que já aconteceram no passado para prever e construir o futuro, o design se baseia na criação daquilo que pode ser sem se prender no que já aconteceu no passado ou o que está acontecendo no presente. As oportunidades e possibilidades se ampliam e é por isso, que a Echos criou no vídeo abaixo, o que chamam de “design fiction”. Uma visualização de um futuro desejável para a liberdade feminina no Brasil em 2030.
O projeto é aberto e todos, independente de idade, classe social e sexo são convidados a contribuir. Há muitas maneiras de participar:
Grave um vídeo: Como você gostaria que o Brasil estivesse em 2030 em relação à igualdade de gênero e liberdade feminina? É essa pergunta que convidamos todos a responder em um vídeo de até dois minutos que iremos divulgar em nossas redes.
Seja embaixador: Selecionaremos embaixadores em todos os estados do Brasil que serão capacitados para promover sessões de ativação para mapeamento dos problemas locais, workshops de co-criação de soluções e sessões de prototipagem onde as soluções serão testadas e colocadas em prática. Uma oportunidade única para, a partir de um projeto real, aprender como o design potencializa a criação de futuros desejáveis.
Participe das co-criações: Entre julho e setembro de 2018, ocorrerão workshops de co-criações em todos os estados do Brasil, para que possamos desenvolver soluções que vão contribuir para esse problema complexo.
Patrocine e amplie o impacto do Iris: Para que seja possível alcançar o máximo do potencial do projeto e atingirmos a meta, procuramos apoiadores que assim como nós acreditam que esse futuro desejável é alcançável e possível.
Inscreva seu projeto no prêmio: Em abril de 2018 será lançado um prêmio para reconhecermos as melhores soluções desenvolvidas. Serão 5 categorias de projetos a serem premiados: segurança pública, igualdade de gênero no trabalho, igualdade de gênero na escola, liberdade feminina e segurança doméstica.
As etapas e cronograma:
O projeto quer alcançar as 5 regiões do Brasil e o que vai acontecer mês a mês, você pode conferir abaixo:
Ricardo Ruffo is a born entrepreneur, educator, speaker and explorer. As a writer by passion Ricardo daydreams on how the world is changing fast and how it could be.
Ruffo is the founder and global CEO of Echos, an independent innovation lab driven by design and its business units: School of Design Thinking, helping to shape the next generation of innovators in 3 countries, Echos – Innovation Projects and Echos – Ventures. As an entrepreneur, he has impacted more than 35.000 students worldwide and led innovation projects for Google, Abbott, Faber-Castell and many more.
Specialist in innovation and design thinking, with extensions in renowned schools like MIT and Berkeley in the United States. Also expert in Social Innovation at the School of Visual Arts and Design Thinking at HPI – dSchool, in Germany.
Naturally curious, love gets ideas flying off the paper. He always tries to see things from different angles to enact better futures. In his free time, spend exploring uninhabited places around the world surfing.
Echos School of Design Thinking - Terms and Conditions
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When used in this policy, “personal information” has the meaning given to that term in the Privacy Act 1988 (Cth). We may collect the following types of personal information from you:
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Collection of your personal information can occur through the following interactions:
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We may hold your personal information in either electronic or hard copy form.
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Your personal information may be disclosed in connection with any Purpose to any of the following:
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You may access your personal information held by Echos by making a request to us.
Email: firstname.lastname@example.orgCorrection of your personal information
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Presença GlobalA Escola de Design Thinking é uma iniciativa da Echos, um laboratório de inovação.
Telefone 1300 502 006
ABN 65 617 491 424
Rua Baluarte, 672
Telefone +55 11 3476 2300