Sabe quando assistíamos os Jetsons e imaginávamos que aquela realidade de robôs se relacionando com os humanos não seria vivida por nós? Pois essa realidade está cada vez mais próxima. Robôs de limpeza, robôs que nos ajudam na organização e até robôs que escrevem filmes já são realidades em nossa sociedade.
Um exemplo disso é o Google Home, lançado em 2016. O aparelho se parece com uma caixa de som elíptica. A diferença de uma caixa de som convencional é que há nele um sistema para controlar o entretenimento da casa, ajudar na organização das tarefas do dia a dia e também para fazer consultas no Google. Basicamente, o aparelho conversa com você e obedece seus comandos de tocar música, fazer uma busca, agendar um compromisso, entre outras funcionalidades. O dispositivo identifica ainda diferentes vozes para não misturar dados das pessoas da casa, e se conecta com outros aparelhos do ambiente, identificados via Wi-Fi.
Pensando nisso, convidamos uma super parceira, Matina Moreira, service designer há 17 anos, para compartilhar conosco as suas impressões sobre a usabilidade desse dispositivo! Confira abaixo o artigo, publicado originalmente em seu canal no médium.
Não resisti a tentação e na última black friday e comprei um Google Home.
Como sou designer precisava vivenciar ter um dispositivo exclusivo de interação por voz, estava com um bom desconto e bla, bla, bla…. mil motivos, mas na veradade eu estava mesmo era curiosa e aceitei pagar o preço pra ver como era ter um bichinho desses em casa.
Mas antes de falar dele vale um disclaimer: eu sou dessas pessoas que adora rádio, quando morava no Brasil eu adorava ouvir o jornalista Ricardo Boecha enquanto dirigia para o trabalho. Eu tinha altos papos com ele, concordava, discordava, brigava e até já chorei conversando com ele.
Muita gente chega em casa e liga a TV só pra ter aquele barulho e parecer que a casa está cheia. Eu, quando era solteira gostava mesmo era de ligar o rádio e ouvir entre uma música e outra, uma notícia.
Sei que esse meu gosto peculiar não representa a maioria das pessoas, mas tudo isso pra dizer que eu sempre fui fã de interfaces de sons, mesmo quando elas não respondiam pra mim. Ou seja, tinha grande potencial para eu amar o Google Home.
Minha paixão tem uma explicação: quando você liga a TV mesmo que seja só pra ouvir as notícias, em algum momento acaba parando para dar uma espadinha e então caí na tentação, ficando uns minutos jiboiando no sofá. O rádio, por ser uma experiência exclusivamente sonora, me possibilita fazer outras coisas sem ficar com aquele gostinho de que eu quero parar para ver algo.
O áudio, muitas vezes, é companheiro de muitas outras atividades. É um coadjuvante das nossas vidas.
Qualquer dispositivo que tenha interação por voz traz a grande vantagem de permitir que você faça mais de uma atividade ao mesmo tempo. Ele pode ser a companhia perfeita para diversas atividades práticas como: dirigir, lavar louça, limpar a casa, se arrumar, escovar os dentes, cozinhar. Todas elas demandam atenção quase que exclusiva, mas sempre dá pra bater um papo em paralelo.
Hoje (quase) ninguém tem mais rádio em casa e minha vida mudou tanto que não tenho mais como ouvir o rádio sossegada. Tenho uma filha de 3 anos, a Lara, que adora música assim como muitas meninas da idade dela. É muito comum os pais, assim como eu, deixarem as crianças vendo alguns videos de música no tablet. Por esse motivo, toda vez que toca uma música ela diz “eu quero ver!”. Pra ela a imagem e o som andam sempre juntas.
O Google chegou em casa faz poucos dias, mas já deu pra sentir a que veio.
O que mais estou gostando:
Super, mega, hiper simples de usar pela primeira vez. Tirei da caixa, coloquei na tomada, baixei o app, sincronizou em 1 minuto com minha conta do gmail e estava pronto pra usar;
A Lara (3 anos) consegue pedir as músicas favoritas ❤, amigável para todas as gerações;
Depois de alguns dias a Lara parou de pedir pra ver a música e já entendeu que audio é só pra ouvir. Na prática isso significa que ela fica menos tempo na frente do tablet feito uma zumbizinha e agora ela fica na mesa desenhando e ouvindo música ou ainda dançando na sala;
Tenho gostado de usar ele de manha para perguntar sobre a previsão do tempo para o dia de hoje enquanto eu troco de roupa, podendo escolher melhor o que vou vestir; também pergunto sobre minha agenda do dia enquanto estou me arrumando e aproveito pra pedir alguma música.
O que tem me incomodado:
Já estou de saco cheio de falar “OK, Google” para qualquer interação, é muita lavagem cerebral falar o nome de uma marca o tempo todo. Nesse sentido a Alexa (da Amazon) é mais amigável.
Tanto no Google Home quanto na Alexa a forma como o usuário faz a pergunta é sempre muito direta. Mesmo que os dois dispositivos tentem responder de forma mais amigável possível dizendo sempre “Sorry” ou um tom de voz amável, a forma como o usuário fala deve ser meio dura. Em uma visita na casa de uma amiga que tem a Alexa eu fiquei testando e falava o tempo todo “por favor” no final da sentença, até que a minha amiga disse “pára com isso. Ela não entende. Você tem que mandar ela fazer algo!” 🙁 Isso me pareceu tão estranho. Como assim!? Eu tenho um trabalho do cão para ensinar minha filha a ser educada e os novos dispositivos vão tirar toda a educação do nosso vocabulário??? Você vai dizer que eu estou exagerando, mas depois que passarmos a interagir de uma nova forma com o dispositivo é comum replicarmos o mesmo mecanismo em outro lugares. Quantas vezes você já achou que algo era touch screen só porque o celular que você usa o tempo todo tem esse tipo de interação?
Tirando o ponto da educação e alguns bugs, no geral estamos (eu e a Lara) gostando da experiência. É como falar com o rádio e ser correspondido! ❤
Ricardo Ruffo is a born entrepreneur, educator, speaker and explorer. As a writer by passion Ricardo daydreams on how the world is changing fast and how it could be.
Ruffo is the founder and global CEO of Echos, an independent innovation lab driven by design and its business units: School of Design Thinking, helping to shape the next generation of innovators in 3 countries, Echos – Innovation Projects and Echos – Ventures. As an entrepreneur, he has impacted more than 35.000 students worldwide and led innovation projects for Google, Abbott, Faber-Castell and many more.
Specialist in innovation and design thinking, with extensions in renowned schools like MIT and Berkeley in the United States. Also expert in Social Innovation at the School of Visual Arts and Design Thinking at HPI – dSchool, in Germany.
Naturally curious, love gets ideas flying off the paper. He always tries to see things from different angles to enact better futures. In his free time, spend exploring uninhabited places around the world surfing.
Echos School of Design Thinking - Terms and Conditions
This website at www.schoolofdesignthinking.echos.cc (Site) is a website where you can browse, select and enroll in educational and innovation knowledge courses (Courses) advertised on the Site from Echos Innovation Lab Pty Ltd ABN 65 617 491 424 (Echos, us or we).
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We are in the business of providing educational and innovation knowledge courses (Courses). We collect personal information primarily to provide the Courses to you (Purpose).
In particular, we collect your personal information so that we can carry out the following actions:
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We may disclose additional purposes for collection of your personal information in collection statements at the point of collection.
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When used in this policy, “personal information” has the meaning given to that term in the Privacy Act 1988 (Cth). We may collect the following types of personal information from you:
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It is our policy to only collect your sensitive information where it is reasonably necessary for our functions or activities and either you have consented or we are required or authorised under law to do so.
How we collect your personal information
Collection of your personal information can occur through the following interactions:
when you communicate with us directly (by email, in person, telephone, direct mail or any other means);
when we interact with you during the Courses or in relation to any other products or services; and/or
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We may hold your personal information in either electronic or hard copy form.
If you provide information to us electronically we retain this information in our computer systems and databases. If you provide information to us in hard copy (paper) this information is normally retained in our files and a copy is made to our electronic files.
We use industry standard security measures to safeguard and protect your information.
If we are unable to collect your personal information
If we are unable to collect your personal information, some or all of the following may occur:
we may be unable to provide the Courses or other products and services to you;
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your experience when interacting with us may be delayed or not as efficient as you may expect.
Disclosure of your personal information
Your personal information may be disclosed in connection with any Purpose to any of the following:
our employees, contractors or service providers, to the extent reasonably necessary to fulfil our obligations to you;
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suppliers, clients and other third parties with whom we have commercial relationships, for business, payment processing, delivery, marketing and related purposes;
if required by law, to any person authorised by such law.
Overseas disclosure of personal information
We may disclose your personal information to third parties and service providers located overseas in connection with any Purpose, including to overseas cloud computing hosts. We take reasonable steps to ensure that the overseas recipients of your personal information do not breach the privacy obligations relating to your personal information.
We may contact you with direct marketing communications and information about Courses or other products or services offered by us or our partners via telephone, email, SMS, or regular mail.
If you have indicated a preference for a method of communication, we will endeavour to use that method wherever practical to do so.
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How you may access your information
You may access your personal information held by Echos by making a request to us.
Email: firstname.lastname@example.orgCorrection of your personal information
If you would like us to update or amend your personal information, please contact us and we will make the requested amendments.
We may ask you to verify your identity to ensure that personal information we hold is not improperly accessed.
If you feel your privacy has been breached, please contact us using the contact information above setting out the circumstances and reasons for your complaint.
Presença GlobalA Escola de Design Thinking é uma iniciativa da Echos, um laboratório de inovação.
Telefone 1300 502 006
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