Você já deve ter ouvido falar em algum momento sobre o termo inteligência artificial, nem que seja no filme homônimo de Steven Spielberg. O filme lançado em 2001 apresentava uma porção de teorias que pareciam muito distantes de nós e, para algumas pessoas, até impossíveis. Mas os tempos estão mudando: as máquinas e a inteligência artificial estão cada vez mais presentes em nosso dia a dia.
Seja para realizar o atendimento de um chat online ou para guiar um carro: as coisas inteligentes já são uma realidade e a tendência é que isso se aproxime ainda mais da nossa vida cotidiana.
Inteligência artificial é a inteligência similar à humana exibida por mecanismos ou software. Ou seja: são máquinas que podem tomar decisões antes feitas apenas por seres humanos. Essa descrição pode assustar um pouco no princípio e, assim como toda nova tecnologia, existem os prós e contras. Vamos falar um pouco mais sobre essa modernização.
A inteligência artificial nos últimos anos
O desenvolvimento da inteligência artificial se deu após a Segunda Guerra Mundial, através de estudos do matemático Alan Turing. Mas foi apenas recentemente, por volta do fim dos anos 1990, que essa tecnologia foi se aprimorando e tomando forma no mundo real, além dos artigos científicos.
Os avanços nos estudos foram tantos que, atualmente, a principal área no estudo da inteligência artificial é a que busca desenvolver uma inteligência similar às dos humanos. Enquanto isso ainda não é uma realidade palpável, as máquinas se “limitam” a resolver outros problemas, como programação de diagnósticos médicos, controle de automóveis, chatbots e outras tecnologias.
Cada ramo do estudo da inteligência artificial se dedica a desenvolver características robóticas como fala, parte motora, tomada de decisões ou simulação de emoções. Esses aspectos muitas vezes tendem a dividir opiniões acerca da inserção da inteligência artificial em tarefas diárias.
Tecnologia que divide opiniões
Uma parte da população concorda que o avanço da inteligência artificial atrelada à robótica pode ser uma alternativa bastante precisa quando se trata da resolução de problemas. O relatório anual do laboratório da Ericsson aponta que, no último ano, cerca de 35% dos utilizadores avançados da Internet gostariam de ter um conselheiro inteligente no local de trabalho.
Por outro lado, mais de metade das pessoas mostra preocupação com a inserção da robótica na automação industrial, fazendo com que os humanos percam suas funções. Projetos das Nações Unidas já discutem o futuro do trabalho e da tecnologia, já que as mudanças em curso certamente afetarão a vida de milhares de pessoas ao redor do mundo, em especial no crescimento da taxa de desemprego.
Muito mais próxima do que você imagina
Se você está perdido em tudo isso que estamos falando e acha que é algo muito distante de tudo que você faz no seu dia a dia, tente refletir um pouco. Pense no reconhecimento facial que o seu celular faz quando você vai tirar uma selfie ou usar um filtro no Snapchat; no carro que troca as marchas sozinho e tem piloto automático; no corretor ortográfico do seu teclado; nos jogos de videogame que agem de acordo com a maneira que você joga. Todas essas e diversas outras características inovadoras são baseadas na inteligência artificial.
No mundo dos negócios, empresas como a Salesforce, de soluções de atendimento ao consumidor, marketing e vendas em nuvem, passaram a utilizar a inteligência artificial a seu favor. Eles criaram uma plataforma que permite que as empresas usem inteligência artificial para gerenciar a complexidade do atendimento ao cliente, além de tornar a equipe mais produtiva e eficiente.
Habilidades do Futuro
Pensando em toda a problemática humana envolvida com o avanço da inteligência artificial, nós da Descola juntamente com Daniel Egger criamos o curso Habilidades do Futuro. Nas aulas, você vai entender melhor e aprender a valorizar as habilidades humanas que nos diferenciam das máquinas e que são a garantia do nosso lugar nas profissões do futuro. O curso tem aproximadamente 1h30 de vídeo aulas mais 2h de leitura complementar e custa R$149,90. Saiba mais na página do curso.
Ricardo Ruffo is a born entrepreneur, educator, speaker and explorer. As a writer by passion Ricardo daydreams on how the world is changing fast and how it could be.
Ruffo is the founder and global CEO of Echos, an independent innovation lab driven by design and its business units: School of Design Thinking, helping to shape the next generation of innovators in 3 countries, Echos – Innovation Projects and Echos – Ventures. As an entrepreneur, he has impacted more than 35.000 students worldwide and led innovation projects for Google, Abbott, Faber-Castell and many more.
Specialist in innovation and design thinking, with extensions in renowned schools like MIT and Berkeley in the United States. Also expert in Social Innovation at the School of Visual Arts and Design Thinking at HPI – dSchool, in Germany.
Naturally curious, love gets ideas flying off the paper. He always tries to see things from different angles to enact better futures. In his free time, spend exploring uninhabited places around the world surfing.
Echos School of Design Thinking - Terms and Conditions
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Capitalised terms used are defined in these terms and conditions.
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Our business and the purpose of collection
We are in the business of providing educational and innovation knowledge courses (Courses). We collect personal information primarily to provide the Courses to you (Purpose).
In particular, we collect your personal information so that we can carry out the following actions:
to provide you with the Courses and any other products, services and information that you have requested from us;
to communicate with you, including about the Courses, products, services and events which might interest you;
to provide you with information or advice;
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to create accounts, tax invoices or receipts;
to provide your personal information to third parties that assist us in providing and/or delivering the Courses or other goods or services you or they have requested;
to consider and respond to feedback from you;
to comply with laws or regulations or to comply with any directions given by regulators or authorities.
We may disclose additional purposes for collection of your personal information in collection statements at the point of collection.
Personal information we collect
When used in this policy, “personal information” has the meaning given to that term in the Privacy Act 1988 (Cth). We may collect the following types of personal information from you:
residential or business address;
financial and payment information;
age and date of birth;
businesses you operate; and
your personal preferences, thoughts, ideas, goals and opinions.
Sensitive information is information about you that reveals your racial or ethnic origin, political opinions, religious or philosophical beliefs or affiliations, membership of a professional or trade association, membership of a trade union, details of health, disability, sexual orientation or criminal record.
It is our policy to only collect your sensitive information where it is reasonably necessary for our functions or activities and either you have consented or we are required or authorised under law to do so.
How we collect your personal information
Collection of your personal information can occur through the following interactions:
when you communicate with us directly (by email, in person, telephone, direct mail or any other means);
when we interact with you during the Courses or in relation to any other products or services; and/or
when you visit our website and social media pages, or access or contribute to digital platforms and applications managed by us (Online Platforms).
We may use temporary (session) cookies or permanent cookies when you access our Online Platforms. This allows us to recognise your browser and track the web pages you have visited.
You can switch off cookies by adjusting the settings on your web browser.
How we hold your personal information
We may hold your personal information in either electronic or hard copy form.
If you provide information to us electronically we retain this information in our computer systems and databases. If you provide information to us in hard copy (paper) this information is normally retained in our files and a copy is made to our electronic files.
We use industry standard security measures to safeguard and protect your information.
If we are unable to collect your personal information
If we are unable to collect your personal information, some or all of the following may occur:
we may be unable to provide the Courses or other products and services to you;
we may be unable to communicate with you to provide information about the Courses or other products or services that you have procured from us, or may intend to procure in the future;
we may be unable to tailor the content of our marketing communications to suit your preferences;
your experience when interacting with us may be delayed or not as efficient as you may expect.
Disclosure of your personal information
Your personal information may be disclosed in connection with any Purpose to any of the following:
our employees, contractors or service providers, to the extent reasonably necessary to fulfil our obligations to you;
our business advisors, including lawyers, accountants or other professional service providers, to the extent reasonably required;
suppliers, clients and other third parties with whom we have commercial relationships, for business, payment processing, delivery, marketing and related purposes;
if required by law, to any person authorised by such law.
Overseas disclosure of personal information
We may disclose your personal information to third parties and service providers located overseas in connection with any Purpose, including to overseas cloud computing hosts. We take reasonable steps to ensure that the overseas recipients of your personal information do not breach the privacy obligations relating to your personal information.
We may contact you with direct marketing communications and information about Courses or other products or services offered by us or our partners via telephone, email, SMS, or regular mail.
If you have indicated a preference for a method of communication, we will endeavour to use that method wherever practical to do so.
You may opt out of receiving marketing communications at any time by responding via the channel in which you received the marketing communication, or by contacting us (see contact information below). You can unsubscribe from emails by clicking the unsubscribe link on the footer of the email communication you have received.
How you may access your information
You may access your personal information held by Echos by making a request to us.
Email: firstname.lastname@example.orgCorrection of your personal information
If you would like us to update or amend your personal information, please contact us and we will make the requested amendments.
We may ask you to verify your identity to ensure that personal information we hold is not improperly accessed.
If you feel your privacy has been breached, please contact us using the contact information above setting out the circumstances and reasons for your complaint.
Presença GlobalA Escola de Design Thinking é uma iniciativa da Echos, um laboratório de inovação.
Telefone 1300 502 006
ABN 65 617 491 424
Rua Baluarte, 672
Telefone +55 11 3476 2300