A fim de gerar soluções inovadoras para os desafios que encontramos nos negócios, buscamos sempre técnicas criativas de geração de ideias que envolvam nossa capacidade de inventar e repensar alternativas.
Entre as técnicas mais conhecidas estão o brainstorming, o mindmap e o brainwritting. Mas além dessas, a Descola trouxe alguns métodos mais completos podem facilitar ainda mais o processo criativo. Um deles é a ferramenta SCAMPER.
A técnica SCAMPER foi criada no século XX por Bob Eberle e tem como objetivo principal guiar grupos de pessoas para um resultado satisfatório de resolução de problemas. O legal do SCAMPER é que mesmo que nenhum dos participantes seja um poço de criatividade, o método auxilia passo a passo para alcançar não somente respostas novas e eficientes, bem como versões diferentes de produtos já existentes.
Esse método estimula o pensamento criativo sob 7 visões diferentes, do acrônimo:
S – Substituir: dentre os materiais que você utiliza no processo de criação do seu produto/serviço, o que pode ser substituído? Pelo que? O processo de substituição de algum material, disposição física, regra, processo, nome ou qualquer coisa que categorize uma nova versão (ou até mesmo um novo artigo) é válido aqui. C – Combinar: quais conceitos poderiam ser combinados a fim de gerar uma nova solução de mercado? Quais benefícios poderiam se unir em um só produto/serviço para atender às demandas dos clientes? Experimente, cruze ideias existentes para criar algo novo. A – Adaptar: por que não aproveitar alguma ideia já aplicada em algum ramo do seu negócio e adaptá-la para outras áreas? Adaptar é como uma reciclagem de soluções funcionais, fazendo-as trabalharem por outra perspectiva. O que dá para “emprestar” de um produto para outro? Aproveite todo o conhecimento disponível! M – Modificar, maximizar, minimizar: através da modificação, é possível obter inúmeras possibilidades de novas versões para o seu produto. Pense naquelas salgadinhos que vendem no mercado: cada vez mais vemos novos sabores de um mesmo produto. Modificando uma característica, por mais simples que seja, facilita muito na hora de lançar novas alternativas baseadas nas existentes. P – Propor novos usos: de que outra maneira seu produto pode ser utilizado de forma satisfatória? Dá pra levar pra outros mercados com outra abordagem? Esse é um dos pontos chave dos negócios inovadores. Pensar outros usos pode fazer com que você reinvente completamente a sua oferta de valor e alcance um público maior. E – Eliminar: eliminar alguma característica também é uma maneira de criar um novo produto. Simplificar o processo pode facilitar o seu negócio e ainda gerar uma solução que se aplique às necessidades de outras pessoas. Reduzir seu produto/serviço às suas funcionalidades básicas pode diminuir o custo de produção e alcançar diferentes poderes aquisitivos. R – Reorganizar: inverter a sequência dos processos de criação pode gerar algo novo para sua empresa. Existe alguma outra ordem para melhorar o produto? Ou para criar um novo? Invente e explore.
O SCAMPER é bem simples e apresenta resultados bastante palpáveis, dado que ao seguir o norte de cada fase da técnica, é possível para um pequeno grupo gerar infinitas possibilidades de inovação.
Para entender melhor, assista a esse vídeo rápido e completo que exemplifica todos os ângulos do SCAMPER:
E caso queira começar a utilizar essa ferramenta, a revista Pequenas Empresas & Grandes Negócios, juntamente com professor do Insper Marcelo Nakagawa, disponibilizou um arquivo com explicações, exemplos e uma folha de rascunho para você exercitar o SCAMPER. Faça o download.
É empreendedora e educadora. Ela é cofundadora da ECHOS e suas unidades de negócios: Design Echos e Escola Design Thinking.
Ao longo dos últimos anos, Juliana tem trabalhado para desenvolver um ecossistema de inovação no Brasil. Atua como líder em projetos de inovação nas áreas de saúde, construção, internet das coisas e outros. Como educadora, dissemina o conceito de inovação para o bem.
Em 2014 palestrou no Global Innovation Summit, em San José, Califórnia e, em 2015 foi jurada do primeiro prêmio William Drentel de design para impacto social e foi convidada a palestrar no TEDx Mauá.
Echos School of Design Thinking - Terms and Conditions
This website at www.schoolofdesignthinking.echos.cc (Site) is a website where you can browse, select and enroll in educational and innovation knowledge courses (Courses) advertised on the Site from Echos Innovation Lab Pty Ltd ABN 65 617 491 424 (Echos, us or we).
Please read these terms and conditions before accessing or using the Site. If you are under 18 years of age, then you must obtain your parent or guardian’s consent before accessing and using the Site.
Your access to and use of the Site, including your enrolment or participation in Courses through the Site, is subject to these terms and conditions.
The terms and conditions also apply to the sale of any Courses via methods other than the Site, including where Courses are given as a gift, sales by telephone, in person or other means, unless otherwise agreed in writing.
The information contained in this Site and in any Courses is provided in good faith on an "as is" basis. Echos does not represent or warrant the reliability, accuracy or completeness of the information contained on this Site and does not claim, represent or warrant the suitability of any Courses for any person. Courses and any materials provided as part of the Courses (Course Materials) are intended as a learning aid and guide only, and are not a substitute for tailored advice or your own study. To the extent permitted by law, Echos is not responsible or liable for any Liabilities (direct, indirect or consequential losses and damages) arising in any way (including without limitation negligence) for errors in, or omissions from, the information in this Site, the Course or Course Materials.
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completing your enrolment and purchasing tickets for the Courses through the Site; and/or
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Changes to these Terms and Conditions
If you have an enrolment that has been accepted by us, the terms and conditions that will apply to that enrolment are the terms and conditions that applied at the time you placed your enrolment request. We cannot vary the terms and conditions which apply to a given enrolment after that enrolment is accepted by us.
Subject to clause 6.1, we may change these terms and conditions at any time, and such modifications will be effective as soon as they are posted. By continuing to use the Site after these terms and conditions have been modified, you agree to be bound by the changes to these terms and conditions.
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You may enroll in Courses by selecting tickets and submitting your enrolment through the Site in accordance with these terms and conditions.
Any registration placed through this Site for a Course is an offer by you to purchase ticket(s) in the selected Course for the price notified (including any delivery or other charges and taxes) at the time you place the request for the tickets.
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Acceptance or Rejection of an Enrolment
We reserve the right to accept or reject your enrolment and purchase of tickets in any Course for any reason, including (without limitation) if the requested Course is not available (or fully booked), if there is an error in the price or the Course description posted on the Site.
Each enrolment for Courses through the Site or any other means that we accept results in a separate binding agreement between you and us for the supply of those Courses. For each enrolment accepted by us, we will supply the Courses in that enrolment to you in accordance with these terms and conditions.
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Cancelling, Changing or Postponing a Course (by Us)
Prior to the commencement of a Course, we may cancel, change or postpone the Course without any liability to you if:
the requested Course is not available, undersold or oversold;
the requested Course needs to be postponed or changed due to the unavailability of a venue, speaker, operator or for any other reason outside our reasonable control;
there is an error in the price or the description posted on the Site or in any other sales platform in relation to the relevant Course; or
your enrolment or conduct is in breach of these terms and conditions.
10.2.If we do cancel, change or postpone your Course, then we will endeavor to provide you with reasonable notice of that cancellation, change or postponement, and will provide you with a credit voucher, ticket in a similar Course, ticket in the same Course at a later date suitable to you, or a refund, provided that you are not at fault or in breach of these terms and conditions.
Cancelling or Requesting to change a Course (by You)
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The prices of Courses and other charges displayed on this Site are current at the time of issue, however, Echos reserves the right to change prices at any time before we accept an enrolment from you.
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all information and data provided by you to us through the Site (including as part of the enrolment registration process) or otherwise is true, accurate, complete and up to date;
the person attending the Courses will be over 18 years of age;
you have and will comply with all relevant laws relating to your use of the Site and your enrolment in any Course;
you will ensure that your LoginID and password that is used to access the Site and the details of your account is kept in a safe and secure manner;
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you will promptly advise us of any changes to your information provided to us as part of the enrolment registration process;
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You must not:
use the Site or the Course Materials for any activities that breach any laws, infringe a third party’s rights or are contrary to any relevant standards or codes;
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Warranty and Liability
Echos accepts liability for all legal guarantees and warranties expressed or implied to the transactions under the Australian Consumer Law in Schedule 2 of the Competition and Consumer Act 2010 (Cth), or any other legislation (such as the Fair Trading Acts (or equivalent legislation) in each State and Territory) the effect of which cannot be excluded.
Where we are permitted by law (and subject to clause 15.1):
we do not warrant or represent the suitability of the Site, a Course or the Course Materials for any purpose; and
we will not be liable to you for indirect and consequential loss (including without limitation for loss of revenue, loss of profits, failure to realise expected profits or savings and any other commercial or economic loss of any kind) or loss or corruption of data, in contract, tort, under any statute or otherwise (including negligence) arising from or connected to the Site, your participation in the Course or reliance upon any Course Materials.
Our liability to you for loss or damage of any kind arising out of this agreement or in connection with the relationship established by it is reduced to the extent (if any) that you cause or contribute to the loss or damage. This reduction applies whether our liability is in contract, tort (including negligence), under any statute or otherwise.
Termination and/or Suspension of Account
We may immediately suspend, terminate or limit your access to and use of the Site and (where relevant) your account if we reasonably suspect that you have commit fraudulent act and/or you breach these terms and conditions.
If the whole or any part of a provision of this agreement is void, unenforceable or illegal in a jurisdiction it is severed for that jurisdiction. The remainder of this agreement has full force and effect and the validity or enforceability of that provision in any other jurisdiction is not affected. This clause has no effect if the severance alters the basic nature of this agreement or is contrary to public policy.
This agreement is governed by the laws of Australia. Each party submits to the non-exclusive jurisdiction of the courts of that place.
Capitalised terms used are defined in these terms and conditions.
In these terms:
“GST” has the meaning it has in the A New Tax System (Goods and Services Tax) Act 1999 (Cth)
“Liabilities” means all direct and/or indirect liability for: costs; damages; losses; claims, causes of action, accidents; injuries; deaths; law and traffic violations; and expenses including but not limited to legal fees.
“LoginID” means the email address that you provided to us as part of the registration process to use the Site.
Our business and the purpose of collection
We are in the business of providing educational and innovation knowledge courses (Courses). We collect personal information primarily to provide the Courses to you (Purpose).
In particular, we collect your personal information so that we can carry out the following actions:
to provide you with the Courses and any other products, services and information that you have requested from us;
to communicate with you, including about the Courses, products, services and events which might interest you;
to provide you with information or advice;
process payments by you to us for our services;
to create accounts, tax invoices or receipts;
to provide your personal information to third parties that assist us in providing and/or delivering the Courses or other goods or services you or they have requested;
to consider and respond to feedback from you;
to comply with laws or regulations or to comply with any directions given by regulators or authorities.
We may disclose additional purposes for collection of your personal information in collection statements at the point of collection.
Personal information we collect
When used in this policy, “personal information” has the meaning given to that term in the Privacy Act 1988 (Cth). We may collect the following types of personal information from you:
residential or business address;
financial and payment information;
age and date of birth;
businesses you operate; and
your personal preferences, thoughts, ideas, goals and opinions.
Sensitive information is information about you that reveals your racial or ethnic origin, political opinions, religious or philosophical beliefs or affiliations, membership of a professional or trade association, membership of a trade union, details of health, disability, sexual orientation or criminal record.
It is our policy to only collect your sensitive information where it is reasonably necessary for our functions or activities and either you have consented or we are required or authorised under law to do so.
How we collect your personal information
Collection of your personal information can occur through the following interactions:
when you communicate with us directly (by email, in person, telephone, direct mail or any other means);
when we interact with you during the Courses or in relation to any other products or services; and/or
when you visit our website and social media pages, or access or contribute to digital platforms and applications managed by us (Online Platforms).
We may use temporary (session) cookies or permanent cookies when you access our Online Platforms. This allows us to recognise your browser and track the web pages you have visited.
You can switch off cookies by adjusting the settings on your web browser.
How we hold your personal information
We may hold your personal information in either electronic or hard copy form.
If you provide information to us electronically we retain this information in our computer systems and databases. If you provide information to us in hard copy (paper) this information is normally retained in our files and a copy is made to our electronic files.
We use industry standard security measures to safeguard and protect your information.
If we are unable to collect your personal information
If we are unable to collect your personal information, some or all of the following may occur:
we may be unable to provide the Courses or other products and services to you;
we may be unable to communicate with you to provide information about the Courses or other products or services that you have procured from us, or may intend to procure in the future;
we may be unable to tailor the content of our marketing communications to suit your preferences;
your experience when interacting with us may be delayed or not as efficient as you may expect.
Disclosure of your personal information
Your personal information may be disclosed in connection with any Purpose to any of the following:
our employees, contractors or service providers, to the extent reasonably necessary to fulfil our obligations to you;
our business advisors, including lawyers, accountants or other professional service providers, to the extent reasonably required;
suppliers, clients and other third parties with whom we have commercial relationships, for business, payment processing, delivery, marketing and related purposes;
if required by law, to any person authorised by such law.
Overseas disclosure of personal information
We may disclose your personal information to third parties and service providers located overseas in connection with any Purpose, including to overseas cloud computing hosts. We take reasonable steps to ensure that the overseas recipients of your personal information do not breach the privacy obligations relating to your personal information.
We may contact you with direct marketing communications and information about Courses or other products or services offered by us or our partners via telephone, email, SMS, or regular mail.
If you have indicated a preference for a method of communication, we will endeavour to use that method wherever practical to do so.
You may opt out of receiving marketing communications at any time by responding via the channel in which you received the marketing communication, or by contacting us (see contact information below). You can unsubscribe from emails by clicking the unsubscribe link on the footer of the email communication you have received.
How you may access your information
You may access your personal information held by Echos by making a request to us.
Email: firstname.lastname@example.orgCorrection of your personal information
If you would like us to update or amend your personal information, please contact us and we will make the requested amendments.
We may ask you to verify your identity to ensure that personal information we hold is not improperly accessed.
If you feel your privacy has been breached, please contact us using the contact information above setting out the circumstances and reasons for your complaint.
Presença GlobalA Escola de Design Thinking é uma iniciativa da Echos, um laboratório de inovação.
Telefone 1300 502 006
ABN 65 617 491 424
Rua Baluarte, 672
Telefone +55 11 3476 2300