Queremos que as pessoas pensem bastante e seriamente sobre o futuro para que possam agir de maneira efetiva no presente. Malcom X não foi a única pessoa a alertar que o futuro é para aqueles se preparam para ele hoje. No entanto, qualquer pessoa, qualquer organização pode se preparar entendendo, antevendo, sentindo e explorando o que vem por aí (essa é uma das razões pela qual sediamos o FutureFest).
Gostaria de enfatizar que um aspecto intrigante sobre o ato de pensar sobre o futuro: o papel do invisível. Muito sobre o futuro é tangível, sobre coisas e objetos; cidades repletas de carros sem motoristas; implantes de memória ou sensores; nanorobôs espalhados pelos nossos corpos; robôs que irão interagir sexualmente com humanos; novas armas.
Mudanças materiais dominam como pensamos sobre o futuro. Aliás, pensar em termos materiais pode ser bastante útil. Alguns de vocês se lembrarão dos 100 objetos do futuro que mostramos na primeira FutureFest. Objetos que mudaram a forma com que as pessoas se locomovem, gerenciam a energia, transmitem informação, enfim objetos que influenciaram diversos aspectos das nossas vidas.
No entanto, provavelmente no longo prazo serão as mudanças imateriais e de invisíveis que nos afetarão mais profundamente. Elas acontecem nos nossos corações e cabeças, tornando-se tão parte do senso comum que mal notamos. Precisamos dar um passo para trás e apreciar o quanto distante uma realidade se tornou passado por causa delas. Essas são mudanças na forma como as pessoas se relacionam; se ouvem; ou demonstram respeito para com o outro. Essas são as mudanças pelas qual temos esperança ou sonhos; aquelas que realmente desejamos.
Elas são as mais difíceis de serem notadas exatamente porque são intangíveis. Porém, a futurologia do invisível pode ser a mais interessante de todas e os pioneiros, aqueles que, a partir ideias, mudam nossas vidas de maneira intangível, possuem tanta influencia quanto engenheiros o tecnólogos que provêm os hardwares visíveis.
Nietzsche uma vez escreveu que o futuro influencia o presente tanto quanto passado. Se prestarmos atenção cuidadosamente, podemos sentir voltando o eco das coisas que ainda irão acontecer e podemos deliberadamente aprender como ampliar esses ecos.
Sendo isso verdade, quais são as transformações invisíveis que poderão acontecem nas próximas décadas que já podemos, ainda que vagamente, ouvir ecoar? Quão diferente de nós irão pensar e sentir as crianças nascidas hoje?
A consciência realmente muda, evolui e, em alguns casos, acontece de forma bastante previsível. A questão que gostaria de deixar é: como podemos distinguir nos nossos pensamentos sobre o futuro que sejam de fato mais acurados das meras divagações ou desejos?
Essa é uma resposta que adoraria saber.
*Texto publicado originalmente em Nesta, de autoria de Geoff Mulgan, Chefe Executivo da Nesta desde 2011.
Ricardo Ruffo is a born entrepreneur, educator, speaker and explorer. As a writer by passion Ricardo daydreams on how the world is changing fast and how it could be.
Ruffo is the founder and global CEO of Echos, an independent innovation lab driven by design and its business units: School of Design Thinking, helping to shape the next generation of innovators in 3 countries, Echos – Innovation Projects and Echos – Ventures. As an entrepreneur, he has impacted more than 35.000 students worldwide and led innovation projects for Google, Abbott, Faber-Castell and many more.
Specialist in innovation and design thinking, with extensions in renowned schools like MIT and Berkeley in the United States. Also expert in Social Innovation at the School of Visual Arts and Design Thinking at HPI – dSchool, in Germany.
Naturally curious, love gets ideas flying off the paper. He always tries to see things from different angles to enact better futures. In his free time, spend exploring uninhabited places around the world surfing.
Echos School of Design Thinking - Terms and Conditions
This website at www.schoolofdesignthinking.echos.cc (Site) is a website where you can browse, select and enroll in educational and innovation knowledge courses (Courses) advertised on the Site from Echos Innovation Lab Pty Ltd ABN 65 617 491 424 (Echos, us or we).
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Our business and the purpose of collection
We are in the business of providing educational and innovation knowledge courses (Courses). We collect personal information primarily to provide the Courses to you (Purpose).
In particular, we collect your personal information so that we can carry out the following actions:
to provide you with the Courses and any other products, services and information that you have requested from us;
to communicate with you, including about the Courses, products, services and events which might interest you;
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We may disclose additional purposes for collection of your personal information in collection statements at the point of collection.
Personal information we collect
When used in this policy, “personal information” has the meaning given to that term in the Privacy Act 1988 (Cth). We may collect the following types of personal information from you:
residential or business address;
financial and payment information;
age and date of birth;
businesses you operate; and
your personal preferences, thoughts, ideas, goals and opinions.
Sensitive information is information about you that reveals your racial or ethnic origin, political opinions, religious or philosophical beliefs or affiliations, membership of a professional or trade association, membership of a trade union, details of health, disability, sexual orientation or criminal record.
It is our policy to only collect your sensitive information where it is reasonably necessary for our functions or activities and either you have consented or we are required or authorised under law to do so.
How we collect your personal information
Collection of your personal information can occur through the following interactions:
when you communicate with us directly (by email, in person, telephone, direct mail or any other means);
when we interact with you during the Courses or in relation to any other products or services; and/or
when you visit our website and social media pages, or access or contribute to digital platforms and applications managed by us (Online Platforms).
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How we hold your personal information
We may hold your personal information in either electronic or hard copy form.
If you provide information to us electronically we retain this information in our computer systems and databases. If you provide information to us in hard copy (paper) this information is normally retained in our files and a copy is made to our electronic files.
We use industry standard security measures to safeguard and protect your information.
If we are unable to collect your personal information
If we are unable to collect your personal information, some or all of the following may occur:
we may be unable to provide the Courses or other products and services to you;
we may be unable to communicate with you to provide information about the Courses or other products or services that you have procured from us, or may intend to procure in the future;
we may be unable to tailor the content of our marketing communications to suit your preferences;
your experience when interacting with us may be delayed or not as efficient as you may expect.
Disclosure of your personal information
Your personal information may be disclosed in connection with any Purpose to any of the following:
our employees, contractors or service providers, to the extent reasonably necessary to fulfil our obligations to you;
our business advisors, including lawyers, accountants or other professional service providers, to the extent reasonably required;
suppliers, clients and other third parties with whom we have commercial relationships, for business, payment processing, delivery, marketing and related purposes;
if required by law, to any person authorised by such law.
Overseas disclosure of personal information
We may disclose your personal information to third parties and service providers located overseas in connection with any Purpose, including to overseas cloud computing hosts. We take reasonable steps to ensure that the overseas recipients of your personal information do not breach the privacy obligations relating to your personal information.
We may contact you with direct marketing communications and information about Courses or other products or services offered by us or our partners via telephone, email, SMS, or regular mail.
If you have indicated a preference for a method of communication, we will endeavour to use that method wherever practical to do so.
You may opt out of receiving marketing communications at any time by responding via the channel in which you received the marketing communication, or by contacting us (see contact information below). You can unsubscribe from emails by clicking the unsubscribe link on the footer of the email communication you have received.
How you may access your information
You may access your personal information held by Echos by making a request to us.
Email: email@example.comCorrection of your personal information
If you would like us to update or amend your personal information, please contact us and we will make the requested amendments.
We may ask you to verify your identity to ensure that personal information we hold is not improperly accessed.
If you feel your privacy has been breached, please contact us using the contact information above setting out the circumstances and reasons for your complaint.
Presença GlobalA Escola de Design Thinking é uma iniciativa da Echos, um laboratório de inovação.
Telefone 1300 502 006
ABN 65 617 491 424
Rua Baluarte, 672
Telefone +55 11 3476 2300