No último final de semana, nos dias 14 e 15 de maio, aconteceu o maior festival de inovação, empreendedorismo e criatividade do Brasil, o Festival Path! Dois dias inteiros recheados de palestras, shows, filmes e outras atividades com o objetivo de proporcionar uma experiência em educação, entretenimento e negócios, além de conectar a comunidade criativa de todo o país.
Muita coisa acontecendo ao mesmo tempo e ótimas oportunidades de aprender e se divertir! Organizado pel’O Panda Criativo, as atividades aconteciam em diversos pontos culturais na região de Pinheiros, em São Paulo, o que criou uma Cidade Path, com eventos acontecendo simultaneamente e para todos os gostos e estilos.
Para se ter uma ideia, os temas passaram por empreendedorismo, tecnologia, economia compartilhada, esporte, ocupações urbanas, feminismo, gênero, mercado musical e audiovisual, educação informal, cultura contemporânea, entre muitos outros, além de 26 shows divididos em 3 localizações diferentes.
E é claro que não poderíamos deixar de participar de um festival de inovação borbulhante como esse!
Com a proposta de levar os participantes do festival à ação e vivenciar a inovação na prática, realizamos dois workshops de Design Thinking simultaneamente – ambos no Instituto Tomie Ohtake mas com temas bem diferentes.
Na sala 1, abordamos a inovação com o empreendedorismo social. Conduzido por Mario Rosa, gerente de negócios da Echos e com a presença dos músicos Dj Bola e Macarrão, co-fundadores d’A Banca, esse workshop tinha como objetivo estimular os participantes, utilizando a abordagem de Design Thinking, e criar e prototipar soluções que buscassem resolver o seguinte desafio: “Como podemos transformar os jovens em protagonistas da transformação de suas realidades?”.
Já na sala 4, levamos também a inovação, mas trilhamos um tema bem diferente: o papel de gênero na sociedade moderna. Em parceria com o Box 1824, empresa de pesquisa em tendências de consumo, criamos um workshop para, a partir do Design Thinking, provocar os participantes a desenvolverem soluções inovadoras, considerando o seguinte desafio: “Como podemos criar brinquedos infantis num mundo em que o gênero não faz mais sentido?”.
Quer saber o resultado disso? Aperte o play, porque preparamos um vídeo para você:
Ricardo Ruffo is a born entrepreneur, educator, speaker and explorer. As a writer by passion Ricardo daydreams on how the world is changing fast and how it could be.
Ruffo is the founder and global CEO of Echos, an independent innovation lab driven by design and its business units: School of Design Thinking, helping to shape the next generation of innovators in 3 countries, Echos – Innovation Projects and Echos – Ventures. As an entrepreneur, he has impacted more than 35.000 students worldwide and led innovation projects for Google, Abbott, Faber-Castell and many more.
Specialist in innovation and design thinking, with extensions in renowned schools like MIT and Berkeley in the United States. Also expert in Social Innovation at the School of Visual Arts and Design Thinking at HPI – dSchool, in Germany.
Naturally curious, love gets ideas flying off the paper. He always tries to see things from different angles to enact better futures. In his free time, spend exploring uninhabited places around the world surfing.
Echos School of Design Thinking - Terms and Conditions
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When used in this policy, “personal information” has the meaning given to that term in the Privacy Act 1988 (Cth). We may collect the following types of personal information from you:
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your personal preferences, thoughts, ideas, goals and opinions.
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It is our policy to only collect your sensitive information where it is reasonably necessary for our functions or activities and either you have consented or we are required or authorised under law to do so.
How we collect your personal information
Collection of your personal information can occur through the following interactions:
when you communicate with us directly (by email, in person, telephone, direct mail or any other means);
when we interact with you during the Courses or in relation to any other products or services; and/or
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How we hold your personal information
We may hold your personal information in either electronic or hard copy form.
If you provide information to us electronically we retain this information in our computer systems and databases. If you provide information to us in hard copy (paper) this information is normally retained in our files and a copy is made to our electronic files.
We use industry standard security measures to safeguard and protect your information.
If we are unable to collect your personal information
If we are unable to collect your personal information, some or all of the following may occur:
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your experience when interacting with us may be delayed or not as efficient as you may expect.
Disclosure of your personal information
Your personal information may be disclosed in connection with any Purpose to any of the following:
our employees, contractors or service providers, to the extent reasonably necessary to fulfil our obligations to you;
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suppliers, clients and other third parties with whom we have commercial relationships, for business, payment processing, delivery, marketing and related purposes;
if required by law, to any person authorised by such law.
Overseas disclosure of personal information
We may disclose your personal information to third parties and service providers located overseas in connection with any Purpose, including to overseas cloud computing hosts. We take reasonable steps to ensure that the overseas recipients of your personal information do not breach the privacy obligations relating to your personal information.
We may contact you with direct marketing communications and information about Courses or other products or services offered by us or our partners via telephone, email, SMS, or regular mail.
If you have indicated a preference for a method of communication, we will endeavour to use that method wherever practical to do so.
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How you may access your information
You may access your personal information held by Echos by making a request to us.
Email: email@example.comCorrection of your personal information
If you would like us to update or amend your personal information, please contact us and we will make the requested amendments.
We may ask you to verify your identity to ensure that personal information we hold is not improperly accessed.
If you feel your privacy has been breached, please contact us using the contact information above setting out the circumstances and reasons for your complaint.
Presença GlobalA Escola de Design Thinking é uma iniciativa da Echos, um laboratório de inovação.
Telefone 1300 502 006
ABN 65 617 491 424
Rua Baluarte, 672
Telefone +55 11 3476 2300