No meu post anterior, contei um pouco sobre o meu aprendizado em Design Thinking e como TESTAR uma ideia, produto ou serviço, passou a ser para mim a fase mais legal do processo de Design Thinking!
Pensando nisso, separei 10 motivos para te mostrar o porquê:
1) É maravilhoso ouvir do seu usuário que seu protótipo vai mudar a vida dele.
2) Como também é importante ouvir que sua solução resolve “vários nadas”…
3) … e que você não gastou milhões antes de descobrir que sua ideia era uma droga!
4) Imagine só validar que sua solução realmente tem foco no ser humano!
5) E que o projeto que você virou noites em claro vai, de fato, resolver um problema complexo!
6) Perceber que feedbacks negativos na verdade somam ao seu projeto e podem dar grandes insights.
7) Sentir raiva por não ter pensado nessa possibilidade antes e mesmo assim NÃO JOGAR A TOALHA!
8) Afinal… você se sentiria muito frustrado em nadar, nadar, nadar e morrer na praia, não é mesmo?
9) Conhecerá o poder do teste: a habilidade de transformar uma ideia em solução que resolve a necessidade de alguém!
10) Você pode ficar feliz ou triste, mas testar o protótipo é sinal que está chegando no final do seu projeto de inovação 😉
Depois de ler essa lista, gostaria muito que você realmente levasse seu protótipo para testar na rua! Grandes ideias, por mais mirabolantes ou incríveis que sejam, jamais serão soluções centradas no ser humano se não forem testadas.
Você pode gastar bastante tempo em cima de suas criações e elas podem mudar a sua vida. Mas se você testar sua ideia e deixá-la crescer descontroladamente, ela ganhará vida própria, virará realidade e poderá ser importante para os outros. Isso só acontece quando você começa a construir algo tangível, quando prototipa e leva às ruas.
Então se eu pudesse compartilhar uma regra de ouro que aprendi sobre TESTE durante o curso de Imersão em Design Thinking seria: SE JOGA!
Se está pronto(a) para mergulhar no mundo do Design Thinking, recomendo você nosso ebook gratuito Design Thinking na Prática. Com ele, você não aprenderá como tirar do papel soluções inovadoras e com foco no ser humano!
Para ter acesso ao material, é só clicar aqui. Boa leitura!
Ricardo Ruffo is a born entrepreneur, educator, speaker and explorer. As a writer by passion Ricardo daydreams on how the world is changing fast and how it could be.
Ruffo is the founder and global CEO of Echos, an independent innovation lab driven by design and its business units: School of Design Thinking, helping to shape the next generation of innovators in 3 countries, Echos – Innovation Projects and Echos – Ventures. As an entrepreneur, he has impacted more than 35.000 students worldwide and led innovation projects for Google, Abbott, Faber-Castell and many more.
Specialist in innovation and design thinking, with extensions in renowned schools like MIT and Berkeley in the United States. Also expert in Social Innovation at the School of Visual Arts and Design Thinking at HPI – dSchool, in Germany.
Naturally curious, love gets ideas flying off the paper. He always tries to see things from different angles to enact better futures. In his free time, spend exploring uninhabited places around the world surfing.
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Presença GlobalA Escola de Design Thinking é uma iniciativa da Echos, um laboratório de inovação.
Telefone 1300 502 006
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